Brand Manager

Work Where You Matter!
At St. Croix Hospice we guide patients and families through the end-of-life journey. Through compassionate care, we focus on our patient’s quality of life, empowering them to make the most of their time with dignity, comfort and respect. If you are ready to be part of an extraordinary team of caregivers, then come work where you matter.

Brand Manager Position Overview
The Brand Manager manages and contributes to the day-to-day production design needs of the organization, the execution and evolution of the brand and development of new visual campaigns that strengthen brand awareness, preference and company growth. This is a working leader role that blends design team management with daily design work across campaigns, content, digital experiences, community engagement and internal brand alignment, in close partnership with clinical, operations, business development, HR and vendor teams; and under the direction of the Vice President of Marketing & Communications. To be considered for this position, candidates must submit a portfolio.

Essential Functions and Skills
Responsibilities

• Player-coach leadership: Ability to balance producing day-to-day design content with design team management, that brings good production management, creative judgment, collaboration and brand insight and implementation to the team and department.
• Brand expertise: Strong knowledge of brand fundamentals, including positioning, voice, tone, visual identity systems and storytelling.
• Audience insight: Solid understanding of audience needs and behavior, and the creative briefing process.
• Fulfill brand strategy and positioning: Maintain clear brand architecture, messaging frameworks, and visual standards that reflect our mission and differentiate our hospice services and employer brand.
• Plan and execute integrated campaigns: Support annual plans and campaigns across paid, owned, and earned channels—including digital, social, web, intranet, email, print, community outreach, and events—to drive awareness, referral growth and recruitment traffic.
• Strengthen the referral and recruitment journey: Align messaging, sales enablement materials, and experiences for referral partners. Support the needs of Talent Acquisition to build employer brand and increase recruitment engagement.
• Lead visual content and storytelling: Translate sensitive topics into meaningful, engaging content across print, web, social, video and internal communications.
• Manage digital brand design: Improve branding and visual representation across tools, materials, and channels while ensuring accessibility and a clear, compassionate, engaging experience.
• Protect brand and compliance: Ensure the design and imagery of tools, materials and messages align with privacy, consent and healthcare marketing standards.
• Manage creative development: Manage creative briefs, reviews and approvals to ensure quality, consistency and timely delivery.
• Support internal brand adoption: Identify opportunities to helps teams communicate consistently and represent the brand well internally and externally.
• Create and approve design content: As a working leader, fulfill day-to-day design needs by creating graphics, tools and materials for the organization.
• Manage budgets and vendors: Oversee brand and design budgets, contracts and vendor relationships to deliver high-impact work efficiently.
• Drive innovation: Evaluate, propose and implement approved AI and other tools to improve efficiency, strengthen design and branding and differentiate the organization.
• Improve team efficiency and effectiveness: Streamline design processes by improving workflows, cataloging shared assets, and standardizing templates to increase efficiency, consistency and turnaround time.
• Serve as a collaborative partner: Collaborate with team members and stakeholders across the organization to clarify requirements, reduce revisions, and keep projects moving smoothly from concept through final delivery.
• Performs other duties as assigned.