BRAND MANAGER
KEY RESPONSIBILITIES:
- Brand & Market Strategy
-Develop and execute the national brand and commercial strategy for medium trucks nad pickup segments.
-Position the company as a leading provider of reliable commercial transport solutions in Tanzania
- Conduct market intelligence on competitors, pricing, customer needs and sector trends.
- Identify growth opportunities across logistics, construction, mining, agriculture and government fleets
2. Sales Leadership & Revenue Growth
- Lead and manage the sales team (sales officer, consultants and key accounts executives)
- Drive achievement of monthly, quaterly and annual sales targets
- Develop strucrured sales pipelines and performance tracking systems
- Optimize pricing strategies, promotions and financing partnerships to improve conversion rate
3. Key Accounts & Institutional Sales
- Manage and grow strategic relationships with government ministries, parastatals, NGOs and large corporates
- Lead high value negotiations and tender processes for fleet sales
- Build long term partnerships with long term operators, logistic companies and contractors
4. Product & Market Development
- Work closely with suppliers and principals to align product offering with market demands
- Provide feedback of product specification, configuration and customers requiremnets
- Support porduct launches, demonstration, road shows and fleet activation events
5. Team leadership and Capability building
- Recruit, train,and develop high performance sales team
- Set clear KPIs and conduct regular performance reviews
- Build a strong sales culture focused on accountability, customer focus and results
6. Market & Brand Activation
- Oversee execution of marketing campaigns, exhibitions and trade fairs
- Ensure consistent brand visibility across all sales channnels and customer touch points
- Collaborate with marketing team to develop sales enablement materials
Requirements
KEY REQUIREMENTS
EXPERIENCE:
- At least 5+ years specifically in automativem commercial vehicle, trucks, pickups or heavy equipment industry
- Proven experience managing sales teams and achieving aggressive revenue targets
- Strong exposure to government tenders and B2B fleet sales
TECHNICAL INDUSTRIAL KNOWLEDGE:
- Deep understanding of commercial vehicle market dynamics in Tanzania and East Africa
- Knowledge of fleet financing, licensing structure and asset acquisition models
- Familiarity with OEM distribution models and after sales ecosystem
EDUCATION:
- Bachelors degree in Business Administration, Sales & Marketing, Automotive Engineering or related field. MBA or post graduate qualification is an added advantage