Brand Manager

The core responsibilities for the job include the following:

Performance x Brand:

• Partner with our marketing team to translate brand ideas into cost-efficient performance creatives.
• Identify and collaborate end-to-end with external agencies and creators.
• Discover new opportunities for the brand to integrate

Brand Strategy and Positioning:

• Conduct consumer research to understand user behavior
• Shape brand narratives, discover value props, and ensure messaging hierarchy across touchpoints.

Go-To-Market (GTM):

• Lead GTMs for new features/benefits with clear ICPs, hooks, and channel mixes.
• Write briefs; align creative, product, and performance to one plane.
• Support in strategizing and executing campaigns.

Content and Social:

• Build and drive the social calendar (IG/YouTube/LinkedIn/Twitter), creator collabs, and UGC loops.
• Work with external agencies and bring sustained customer engagement.

Partnerships and Integrations:

• Identify and negotiate high-ROI brand/merchant/creator partnerships.
• Build co-marketing packs and measure lifts (awareness, leads, activation).
• Manage agencies/freelancers, budgets, timelines, and creative QA.

Requirements:

• 4-7 years of experience in brand/marketing, with fintech or startups as a plus.
• Proven 360 campaign ownership and creative judgment.
• A VERY strong sense of strategy.
• Tight writing, clear decks, and confident stakeholder management.
• Understanding of creator economy, PR-first stunts, and social-first ideas.
• Comfort in working with cross-functional teams.
• Clear communication, bias to action, and willingness to experiment.