Brand Manager (Wholesale / R&D / Retail) - Caribbean

Key Responsibilities (Summarized)

Managing Existing Brands

• Develop and maintain brand strategy, positioning, and identity.
  

• Plan and execute marketing campaigns across multiple channels.
  

• Conduct market and consumer analysis to guide brand decisions.
  

• Ensure brand consistency in messaging, visuals, and communications.
  

• Monitor brand performance and manage marketing budgets.
  

Developing New Brands

• Identify potential product/market opportunities.
  

• Create new brand identities, including naming and visual systems.
  

• Work with R&D/design teams to develop new products aligned with brand strategy.
  

• Lead launch planning and brand expansion initiatives.
  

• Oversee creative development and test concepts with target audiences.
  

Cross-Functional & Leadership

• Maintain strong supplier relationships and negotiate support.
  

• Build and lead a branding team, ensuring alignment and cohesion.
  

Requirements

• Bachelor’s degree in Marketing, Business, Brand Management, or related field.
  

• 5+ years of experience in brand management, marketing, or product development.
  

• Experience in the wholesale, retail, or consumer goods sector preferred.
  

• Proven track record in launching or managing multiple brands simultaneously.