Brand & Marketing Associate(Private Label)

Brand & Marketing Associate

Mumzworld is entering a new chapter of disciplined profitable growthexpanding our category focus deepening customer relevance with a view to build a world-class region-specific commercial engine. To power this next phase Mumzworld is looking for a Brand and Marketing Associate to support its next phase of disciplined profitable growth. This role focuses on driving brand-building initiatives marketing campaigns and customer engagement strategies across the e-commerce business. The ideal candidate has experience in marketing brand management or e-commerce operations with strong analytical and creative skills to translate insights into effective marketing strategies that enhance customer relevance and accelerate business growth. The position requires a proactive detail-oriented professional who thrives in fast-paced high-growth environments

Key Responsibilities:

• Planning executing and monitoring marketing campaigns across various channels (digital social media events) for growing in-house brands.

• Working closely with product development sales and other departments to align brand initiatives & campaign calendars with overall business goals.

• Ensuring all content is on-brand and resonates with target audiences. Including building brand presentations product content and photoshoot briefing

• Go to market marketing collateral for in house brands.

• Support end-to-end product launches for Private Brand SKUs ensuring asset readiness and timely go-lives.

• Maintain campaign trackers launch calendars

• Own on-site content and merchandising execution for Private Brands

• Building brand equity through multiple social media channels. Managing all social accounts

• Monitoring and reporting on the effectiveness of marketing campaigns and adjusting strategies as needed.

• Co-align & execute the brand promotional strategy throughout the year.

• Packaging briefs for new products

Requirements

Experience & Background

• Strong presentation skills

• Innovative thinking and the ability to develop creative marketing solutions.

• Deep understanding of customer needs and behaviors.

• Strong ability to analyze data and market trends to make informed decisions.

• Efficient time management skills

• Excellent verbal and written communication skills with the ability to effectively convey brand messages.

• Experience in building in-house brands

Preferred Qualifications:

• Bachelors degree in Marketing Business Administration or a related field.

• Proven track record of developing and executing successful brand strategies.

Key Skills
Business Development,Graphic Design,Communication Strategies,CRM,Online,Market Research,Project Management,SEO,Content Marketing,Facebook,ROI,Creative concepts,Actionable Insights,KPI,Analytics
Employment Type : Full Time
Experience: years
Vacancy: 1