Brand Marketing - AVP - L6 - Mumbai (Intellion Square)

Designation: AVP - PR & ORM
Function: Marketing
Location: Goregaon, Mumbai

Education

• Bachelor’s degree in Mass Communication, Journalism, Marketing, or a related field.

• Postgraduate qualification in Communications or Marketing preferred.

Experience

• 8-12 years of experience in Public Relations, Corporate Communications, or Media Relations.

• Experience in the BFSI is mandatory or insurance industry preferred.

Key Responsibilities

• Develop and execute PR strategies that enhance Kotak Life’s brand visibility and reputation.

• Build and maintain strong relationships with journalists, editors, media houses and key industry stakeholders.

• Create communication assets including press releases, media notes, FAQs, Q&As, speeches, and leadership messages.

• Identify and secure media opportunities for Kotak Life and its leadership team across business, financial, advertising & marketing (A&M), technology and mainstream media.

• Coordinate media interactions, interviews, press conferences, media briefings and industry events.

• Partner with business, product, marketing, and leadership teams to create communication materials.

• Track, analyse and report on brand and leadership PR performance, media coverage, and share of voice.

• Manage PR agency relationships and ensure effective execution of communication initiatives.

• Ensure adherence to compliance requirements across all PR and external communication materials.

• Liaise with industry bodies, partners, and event organisers to maximise brand visibility and thought leadership opportunities.

• Drive Online Reputation Management (ORM) by monitoring digital conversations, tracking brand sentiments and ensuring timely responses to customer queries.