Brand Marketing Coordinator

Field Coordination (50%)

• Provide guidance to field teams on activation, ensure partnership initiatives align with broader brand strategy, and drive best practices in activation execution.

• Serve as the day-to-day point of contact for local field activation, partnering closely with field leadership to support execution in the field.

• Manage MBO class comps, ensuring requests are processed accurately and on time.

• Process and track field partnership request forms and challenge request forms, keeping field teams informed on status and next steps.

• Maintain and update the activation playbook, ensuring field teams have current, easy-to-follow guidance for local execution.

• Field and triage incoming questions from the field on activation programs, challenges, partnerships, and playbook guidance.

Brand Activation (35%)

• Coordinate and support owned brand experiences (events, activations, brand moments) from planning through execution.

• Manage on-site execution for owned and partner activations, coordinating closely with agency partners to ensure logistics, staffing, and deliverables come together seamlessly.

• Lead post-activation recaps, capturing key learnings, performance highlights, and recommendations to inform future activations and strategy.

• Coordinate and support partner experiences, ensuring logistics, timelines, and deliverables stay on track.

• Partner with cross-functional teams (partnerships, PR, field, CX) to ensure activations run smoothly and reflect brand standards.

• Track activation budgets, timelines, and deliverables, flagging risks or delays early.

Brand & Activation Strategy (15%)

• Support the translation of consumer and market insights into brand strategy recommendations.

• Assist in building out brand platform and campaign materials, ensuring consistency with brand guidelines.

• Help prepare strategy and campaign materials for internal and stakeholder review.

• 1-3 years of experience in marketing, brand, or field marketing coordination.

• Strong organizational skills with the ability to manage multiple requests and deadlines at once.

• Comfortable working cross-functionally with field teams, partners, and internal marketing stakeholders.

• Detail-oriented, with a bias toward clear, proactive communication.

• Interest in translating consumer insights into brand and campaign ideas.

• Strong writing skills and comfort maintaining shared resources like playbooks and process docs.

• Bachelor's degree in Marketing, Communications, or related field preferred.