Brand Marketing Executive

Position Overview

· Ensure a high level of market penetration through flawless execution of fully integrated marketing plans.

· Consistently maintain brand guideline alignment among manufacturers, leadership team and sales operation.

Responsibilities

• Develop and implement brand marketing plans with SMART objectives across various channels and segments.
• · Coordinate marketing, advertising and promotional activities for assigned brands with the objective of ensuring maximum return on investment
• · Plan and execute events. Negotiate with relevant service providers in consultation with the Group Marketing Manager and the Group Commercial Director.
• · Perform analysis of market potential and utilization
• · Assist with the production of ongoing competitor analysis and reporting, with reference to pricing, presentation and promotion
• · Collect and analyze data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand
• · Analyze and evaluate industry trends and competitive landscape.
• · Make recommendations for new marketing/advertising/promotional activities based on the data collected from market research and analysis
• · Evaluate methods and procedures for collecting data such as surveys, opinion polls or questionnaires.
• · Monitor marketing plan spend against budget, keeping accurate records and highlight and justify where variances occur
• · Ongoing monitoring of marketing and advertising campaigns to ensure targets are met.
• · Prepare daily, weekly, monthly departmental reports as assigned by Group Marketing Manager and the Group Commercial Director.
• · Prepare post-evaluation reports to include Marketing spend at the end of each campaign, promotion, event activation.
• · Support creative development team with artwork creation as needed. Conceptualization and ideation of content that captures the attention of our target customers
• · Assist with copy writing for all marketing materials, including brochures, letters, emails, social media and website content.
• · Work in conjunction with sales teams to develop relevant sales material as needed.
• · Liaise with media and advertising partners for advertising opportunities.
• · Respond to sponsorship/donation requests as directed by Group Marketing Manager/Group Commercial Director.
• · Any other assigned tasks.

Please note that responsibilities and tasks outlined in this job description are not exhaustive and may change as determined by the needs of the company.