Brand Marketing Manager

ABOUT HAN GROUP

Established in 2015 with a humble nightclub in Hanoi, Vietnam, Hoang An Nhien Group aspires to lead the lifestyle scene in Asia. Today, we dominate Vietnam's nightlife sector and have expanded to encompass F&B, luxury retail, and wellness with 4000+ employees across Ha Noi, Da Nang & Ho Chi Minh city. At Hoang An Nhien, we value innovative ideas and the transformative power of youth. Join our passionate team and experience a culture that values individual growth and contributions.

RESPONSIBILITIES:

Reporting to the Group Marketing Manager, responsibilities and essential job functions include but are not limited to the following:

Planning Marketing Strategy

• Implement a strategic integrated marketing communications plan following correlating budget.
• Manage & monitor communication channels to promote existing products and services
• Develop advertising opportunities on ON and OFF channels

Content Marketing

• Lead brand's content team
• Managing digital marketing and social media activity across various platforms, including content and advertising tools
• Analyze advertisement results comparing to KPI.

Brand Management & Awareness

• Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brand
• Keep current with marketing trends
• Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings
• Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
• Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives

Customer Engagement & Event

• Lead event team

• Facilitate customer engagement and retention on-site through marketing channels (eg. tactical offers) to improve brand loyalty, expand outreach, visibility and value.

• Plan & execute monthly event plan for outlet.
• Support the Operations team in managing guest experience on-site during events.
• Respond to media or customer queries/complaints as well as host special events.

What to expect

• You'll be busy working to tight deadlines and juggling multiple projects. This high- pressure environment can be stressful at times.
• The role is office based but you will be expected to network and socialize regularly with clients and attend a range of industry events and exhibitions.
• The environment is young, dynamic, and increasingly multicultural. It's a work-hard, play-hard culture.

QUALIFICATIONS:

• Bachelor's Degree in Sales/Marketing/Business Administration or its equivalent.

• At least 3 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
• Proven track record as managing brand.
• Has a genuine interest and knowledge of the food and beverage or entertainment industry.
• Strong network of connections is an asset
• Self-motivated, creative flair, eye for detail and resourceful
• Strong project management skills
• Excellent communication skills. Able to think and write strategically

• Advance computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills
• Those who embody the culture of the brand
• Youthful and energetic and people-minded individuals with a can-do attitude
• Good technical knowledge of available standards, methods, tools and applications.
• The ability for creative ideas & treatments for online content in multi-channel campaigns.

• Speak English as a native is a big plus

Compensation & Benefit:

• Join one of Vietnam's leading and most reputable companies in the lifestyle industry.
• Work with a young, dynamic, and creative team.
• Annual salary reviews based on individual performance.
• 13th-month salary, subject to the company's business performance.
• 12 days of annual leave.
• Year-end bonus.
• Social insurance contributions based on 100% of the salary.
• Gifts on public holidays and special occasions, including Lunar New Year.

OTHER INFORMATION

• Working Hours: Monday to Friday, 9:00 AM – 6:00 PM
• Work Location: 87A Ham Nghi Street, District 1, Ho Chi Minh City, Vietnam