Brand Marketing Manager

Position Summary

K&N is looking for a Brand Marketing Manager to develop and execute marketing programs across product launches, content, influencer partnerships, series sponsorships, and consumer and B2B events. Working with Marketing, Creative, Product, and Sales, this role translates business priorities into coordinated marketing strategies, plans, budgets, and deliverables—and drives excellence in execution.

Key Responsibilities

• Marketing Planning: Gather and assess input from Product and Sales to develop marketing plans with clear objectives, timelines, budgets, and team responsibilities.
• Brand Marketing & Playbook: Execute programs that build awareness and strengthen product positioning. Own the brand playbook and coordinate a consistent look, feel, and tone across marketing assets, sales tools, and product training materials.
• Product Launches & Content: Support go-to-market plans, develop creative briefs, and manage launch development and delivery across campaigns, digital channels, retail, and sales support.
• Influencers & Series Sponsorships: Lead partner relationships, agreements, activation plans, and deliverables. Evaluate opportunities and track results against program objectives.
• Consumer & B2B Events: Lead event planning and execution, including logistics, staffing, displays, and materials. Coordinate with Sales on customer engagement, lead capture, and follow-up.
• Budget & Performance: Own program budgets, manage vendors, track execution against plan, report results, and recommend improvements.
• Team Management: Manage the Brand Marketing team and drive accountability and excellence across its work.