Brand Marketing Manager

【關於此職位 / About the role】
主導 kokozi 在台灣的品牌策略、新品上市與消費者洞察。你將透過整合行銷、社群與內容營運、公關與異業合作，打造強大的品牌聲量，並透過深度用戶研究驅動品牌長遠成長。
Lead brand strategy, new product launches, and consumer insights for kokozi Taiwan. You will drive brand awareness and long-term equity through integrated marketing, social & content operations, PR, strategic partnerships, and deep user research.

【關於工作內容 / Job Details】
● 新品上市規劃 / New Product Launch: 主導新品全流程上市，包含產品命名、包裝文案、官網與社群素材、宣傳與預購活動，並負責品牌故事等內容在地化翻譯。
Lead end-to-end product launches, including naming, packaging copy, website/social assets, promotional campaigns, and pre-orders. Oversee localization and translation of brand stories.
● 品牌與內容行銷 / Brand & Content Marketing: 統籌自營社群媒體 (Owned Media)、口碑行銷 (WOM)、搜尋與生成式搜尋優化 (SEO/GEO)，並策劃具影響力的品牌活動。
Oversee owned social channels, WOM, SEO/GEO strategies, and execute high-impact brand campaigns to enhance brand awareness and engagement.
● 公關與媒體關係 / Public Relations (PR): 規劃公關策略、新聞稿撰寫與媒體/KOL 關係維護，提升 kokozi 的品牌聲譽與心智占有率。
Develop and execute PR strategies, press releases, and media/KOL relations to boost brand reputation and mindshare.
● 跨界異業合作 / Strategic Partnerships: 開拓並執行異業合作專案（如親子品牌、教育機構或 IP 聯名），擴大品牌觸及與受眾池。
Initiate and manage strategic partnerships (e.g., parenting brands, educational orgs, or IP collaborations) to expand audience reach.
● 用戶研究與市場洞察 / User & Market Research: 設計與執行各類調查（包括用戶問卷、市場調查、流失率/Exit poll 分析等），將數據與洞察轉化為可執行的行銷策略。
Design and execute research initiatives (User/Market surveys, Exit polls, etc.) to translate customer insights into actionable marketing strategies.

【必備經歷 / Required Qualifications】
● 實戰經驗 / Proven Expertise: 具備 7 年以上整合行銷、品牌行銷或產品行銷經驗。
7+ years of experience in brand marketing, integrated marketing, or product marketing.
● 產業優勢 / Industry Background: 具備幼兒教育產業或嬰幼兒/婦幼品牌行銷經驗者優先考慮。
Prior marketing experience in early childhood education or baby/parenting brands is a strong plus.
● 用戶洞察與趨勢敏感度 / Consumer & Trend Sensitivity: 具備極強的用戶同理心與研究能力，能精準捕捉台灣家長與孩童的需求。
Strong empathy and research capabilities, with deep insights into Taiwanese parents' and children's needs.
● 語言能力 / Language: 具備英文溝通能力，需與韓國總部進行策略對接與業務溝通。
Business-level English proficiency (listening, speaking, reading, and writing) for regular reporting and strategic alignment with Korea HQ.
● 獨立作業 / Self-Driven: 具備極強的專案管理能力與自律性，能獨立帶領專案從 0 到 1 落地。
Strong project management skills and self-discipline with the proven ability to drive 0-to-1 projects independently.

【面試流程 / Interview Process】
1. 履歷初篩 / Resume Screening
2. 第一輪線上面試 / 1st Round: Online Interview
3. 實作測驗 (首輪通過後) / Case Study (Post-interview Task)
4. 第二輪現場團隊面試 / 2nd Round: On-site Peer Interview