Brand Marketing Manager

Marketing Strategy and Brand Development

• Oversee all aspects of the Mohamed Naser Al–Hajery & Sons FMCG Brand Management. Develop strategies and execute plans that position the Brands as trusted and leading brands delivering exceptional value, great quality, and convenience every day.
• Conduct brand assessments and implement necessary changes to optimize product mix and performance.
• Collaborate with brand partners to create annual brand plans, incorporating strategies, goals, and financial performance targets.

Budget Management

• Maintain the approved budget to ensure all FMCG brand management activities are within the assigned budget by setting the required targets and responsibilities.
• Monitor and ensure achievement of margin targets after advertising and promotion and adherence to budget requirements.

Merchandising and Planograms

• Manage the maintenance of brand identities, ensuring consistency across all marketing activities.
• Develop regular merchandising plans for weekly or bi-weekly intervals and follow up on their accurate execution.
• Collaborate with Hypermarket, COOPs, and other sales channels to develop and maintain planograms and merchandising planners for brands.
• Incorporate centrally planned product mix into planograms to optimize product placement and maximize sales opportunities.
• Provide quick response to feedback and adjustments to programs, as needed, to best serve customers and store operators.
• Oversee the execution of the department merchandising plans aligned with overall brand strategies.
• Participate in training merchandisers on the proper merchandising standards to enhance in-store presentation.

Marketing Promotions

• Manage promotional strategies for brands in collaboration with Hypermarkets, COOPs, and other stakeholders.
• Develop and implement strategic marketing plans, including advertising and in-store promotions.
• Negotiate promotional allowances, schedule events, and evaluate promotion performance.
• Execute promotions to minimize sales returns and manage overstocked or near-expiry items.
• Ensure compliance with relevant regulatory rules and standards in promotional activities.
• Conduct regular market visits to ensure execution of marketing plans and monitor competitor activities.

Product Management and Supply Chain

• Evaluate and select appropriate SKUs based on cost, service level, quality, and lead times.
• Align with supply chain and sales partnering with internal and external stakeholders to ensure consistent availability and pricing.
• Manage inventory productivity, levels, and profitability for FMCG brands.
• Manage inventory through effective forecasting to avoid out of stock / over stock situations, and minimize sales returns and near-expiry items
• Manage pricing strategies in shared markets to ensure competitive retail pricing.
• Gather sales data and market trends to identify opportunities and optimize sales performance.
• Contribute to the positioning of FMCG products in the market, differentiating them from competitors and targeting specific consumer segments.
• Analyse the effectiveness of marketing campaigns and initiatives, using data and key performance indicators (KPIs) to measure success and identify areas for improvement.

Stakeholder Management

• Collaborate with various internal departments, such as supply chain, finance, accounting etc… to ensure alignment and successful implementation of brand strategies.
• Align with principles/suppliers of brands and ensure that they are fully informed about the FMCG brands’ and ensure accurate and timely reporting to suppliers on sales and marketing activities.
• Maintain an excellent relationship with all suppliers and stakeholders.
• Initiate, track and follow up on claims / supplier contribution in a timely manner.

Skills

• Planning and organizing
• Delegation
• Problem analysis and problem solving
• Decision making
• Communication skills
• Interpersonal skills