Brand Marketing Manager

# Brand Marketing Manager ## Company Overview Wingit is reimagining beauty shopping through a try-before-you-buy model, allowing customers to discover makeup, skincare, and fragrance products from the comfort of their homes. The company is part of the Surge programme by Peak XV Partners, with Nexus Venture Partners as a co-investor. Wingit operates in the beauty and personal care industry, focusing on innovative consumer experiences. ## Job Summary Wingit is seeking a strategic and consumer-focused Brand Marketing professional to strengthen its brand positioning and drive category growth. The role involves developing and executing brand strategies that enhance brand recall and consumer preference, leveraging consumer insights and market trends to inform decisions. This position contributes directly to Wingit's goal of expanding its presence in the beauty and personal care market through effective brand and category marketing initiatives. ## Responsibilities - Develop brand positioning, messaging, and differentiation strategies to strengthen brand recall and consumer preference. - Identify consumer needs, market trends, competitive gaps, and growth opportunities with a focus on beauty and personal care categories. - Plan and execute integrated marketing campaigns, product launches, and initiatives to drive brand awareness and consideration. - Utilize market research, customer behavior data, and competitive analysis to inform brand and category marketing decisions. - Collaborate with social media, content, and influencer marketing teams to ensure consistent brand communication across all channels. - Work cross-functionally with growth, creative, and business teams to deliver cohesive marketing initiatives. - Measure and evaluate campaign effectiveness using relevant brand and business metrics to optimize future marketing efforts. ## Qualifications - Experience in brand marketing, brand strategy, or category marketing within a consumer-facing business. - Strong understanding of brand positioning, consumer behavior, and category dynamics. - Exposure to beauty, skincare, personal care, or lifestyle categories is preferred. - Working knowledge of social media marketing, digital campaigns, and influencer-led initiatives. - Strong strategic thinking and analytical skills with the ability to translate insights into actionable plans. - Ability to balance long-term brand building with hands-on execution. - Educational qualifications typically expected include a Bachelor’s degree in Marketing, Business, or a related field. ## Preferred Skills - Experience working with distinctive consumer brands. - Familiarity with integrated marketing communications and campaign measurement tools. - Ability to collaborate effectively across multiple teams and stakeholders. ## Experience - Relevant experience in brand marketing or category marketing roles, preferably within the beauty or personal care sectors. - Demonstrated track record of developing and executing successful brand strategies and marketing campaigns. ## Environment - Location: Gurugram, India. - Work Schedule: Monday to Saturday, Work From Office (WFO). - Collaborative work environment involving cross-functional teams including growth, creative, social media, and influencer marketing. ## Company Links - Website: https://wingitclub.com/ - Surge by Peak XV Partners: https://surge.peakxv.com/companies/wingit - Nexus Venture Partners: https://www.nexusvp.com/