Brand & Marketing Strategist 品牌行銷策略管理師

As a Brand & Marketing Strategist, you are fully responsible for brand positioning and integrated marketing strategy. Starting from market and consumer insights, you design actionable brand and marketing plans that help the company build differentiated positioning and achieve sustainable growth in a competitive market.
You work closely with management, product, sales, and creative teams to ensure that the brand strategy is implemented consistently and effectively across all touchpoints, and you continually optimize outcomes using data.

Website: https://int.meteor-lighting.com

Key Responsibilities:

Brand Strategy & Positioning

• Conduct brand audits and SWOT analyses to clarify the brand's strengths, weaknesses, and opportunities.
• Maintain brand positioning, core value proposition, brand story, and key messaging framework.
• Further develop and maintain brand identity and usage guidelines to ensure consistency across all channels.

Market & Consumer Insights

• Lead market research, including industry trends, competitor analysis, target audience profiling and insights.
• Translate insights into actionable brand and marketing strategy recommendations.
• Continuously track market changes to identify new growth opportunities and potential risks.

Marketing Strategy Planning & Execution

• Set clear marketing goals and KPIs (such as brand awareness, traffic, leads, conversion, etc.).
• Design and oversee integrated marketing plansm covering digital marketing, content, social media, events, and PR.
• Collaborate with creative, content, and media teams to translate brand strategy into specific campaigns and creative briefs.

Digital & Content Strategy

• Plan strategies for digital channels such as website, social media, EDM, and SEO/AEO to expand brand reach and traffic.
• Ensure all content and materials align with brand positioning and tone of voice while also serving conversion objectives.
• Stay on top of emerging digital platforms and marketing tools, and propose innovative initiatives and optimization ideas.

Data Analysis & Performance Optimization

• Establish tracking mechanisms and regularly analyze marketing and brand-related metrics.
• Prepare performance reports for management, presenting insights, learnings, and next-step optimization directions.
• Continuously iterate and refine strategies based on data testing and experiments (such as A/B testing).

Cross-functional Collaboration & Project Management

• Work closely with management, product, sales, customer service, and external agencies to ensure that brand and marketing strategies are aligned with overall business objectives.
• Manage the annual brand and marketing budget to ensure effective allocation of resources and improved ROI.
• Lead or participate in the planning and execution of brand events, launches, partnerships, and co-branding projects.