Brand Operations Manager

Position objective

- The position is responsible for increasing business revenues.

- The position is responsible for developing, implementing and maintaining standard operating procedures required as per retail standards across stores to drive the business and gain customer satisfaction.

- Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store.

- Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience.

- Provide leadership and support to all the employees.

Key responsibilities

Sales and profitability:

• Achieve quantitative measures of performance in the following areas: units per transaction, average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage.
• Set store sales target to maximize the sales and profitability.
• Guide area managers and stores managers to maximize productivity in stores through effective utilization of the available resources.
• Effective management of the operational costs, reduction in operational costs by automation.
• Adhere and enforce company SOP, policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees.
• Oversee the implementation and execution of the visual merchandising guidelines are followed at all the stores at all times.
• Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements.
• Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation.
• Interpret and make decision on operations and visual standards based on store and client’s needs.

Employee development:

• Identify store training and development needs in conjunction with the brand general manager and training department.
• Formulate a succession plan, in conjunction with the brand general manager.
• Set KPI’s and KRA’s for direct subordinates and conduct performance appraisal and feedback.
• Involve in the selection and recruitment of the operational staff, when required.
• Ensure technical and behavioral proficiency of staff through appropriate learning and development initiatives.

Communication:

• Conduct regional sales and operations meetings on regular basis.
• Provide frequent feedback to the area managers and store managers on their performances, in relation to company's performance.
• Ensure brand participation in loyalty program ‘Club Apparel’.
• Weekly meeting with GM and senior management to discuss business plan versus achievements and improvement areas.

Stock management:

• Monitor store inventory in consultation with brand general manager and brand managers.
• Promote a proactive relationship between GM, area manager, brand manager, store manager and the buyers/planners thereby maximizing sales.
• Monitor slow-moving and outdated stock, in consultation with brand managers.
• Ensure stock security measures are effectively managed by store managers.

Store design and projects management:

• Involve in the design and layout process of the new store projects.
• Design a “New Store Schedule” prior to commencement of design process.
• Provide guidance to concept architect during the design and implementation process.
• Conduct regular project update meetings with the projects team.
• Provide guidance and support to territory during set-up and merchandising phase.

Miscellaneous:

• Ensure enhanced brand visibility and provide inputs for marketing and brand awareness.
• Handling legal responsibilities related to store management, store opening and planning.