Brand Operations Manager

Location: Singapore
Employment Type: Full-Time

About Us

We are a lifestyle retail company building meaningful consumer brands through exceptional retail experiences. We believe everyday products should bring joy, and we're creating retail concepts that combine product, design, community, and culture.

From flagship stores and experiential pop-ups to product launches and community activations, our goal is to create retail experiences that people remember, not just transactions.

As we continue to grow, we're looking for a Brand Operations Manager to become the operational backbone of our marketing and retail execution.

The Role

This is not a traditional marketing role.

We already know where we want to go.

We need someone who can take a great idea and make sure it becomes reality.

You'll work directly with the founder to transform campaign concepts into fully executed retail launches, ensuring every detail, from supplier coordination to in-store execution is delivered to a premium standard.

If you love organising complex projects, solving problems, working across different teams, and making things happen, this role is for you.

What You'll Own

Campaign Execution

• Lead the end-to-end execution of marketing campaigns.

• Build project timelines and ensure every milestone is delivered.

• Coordinate internal teams and external vendors.

• Ensure campaigns launch on schedule and within budget.

Retail Launches

Coordinate everything required for new product launches, including:

• Store launch packs

• Visual merchandising materials

• Price cards

• Window displays

• POS materials

• Staff briefing documents

• Product knowledge sheets

• Launch checklists

Supplier & Production Management

Manage external partners including:

• Printers

• Fabricators

• Event contractors

• Photographers

• Videographers

• Graphic designers

• Signage suppliers

• Installation teams

Obtain quotations, compare options, negotiate timelines, and ensure quality delivery.

Retail Experience

Work closely with store teams to ensure:

• Campaigns are executed consistently

• Displays meet brand standards

• Marketing materials arrive on time

• New launches are correctly presented

• Customer experience remains premium

Inventory & Commercial Coordination

Collaborate with warehouse and retail teams to:

• Support new product launches

• Prioritise inventory requiring sell-through

• Coordinate promotional materials

• Align campaigns with stock availability

Content Production

Coordinate production of:

• Social media assets

• Photography

• Video shoots

• Campaign visuals

• Product imagery

• Store content

Experience using AI tools to accelerate content creation is highly valued.

Project Management

Maintain clear visibility across all campaigns by managing:

• Timelines

• Budgets

• Deliverables

• Asset libraries

• Vendor communications

• Campaign documentation

• Weekly project reporting

What Success Looks Like

Within six months:

• Every store receives complete launch materials before launch day.

• Suppliers are proactively managed.

• Campaign timelines are predictable and reliable.

• Marketing execution becomes repeatable and scalable.

• Retail teams have everything they need to succeed.

We're Looking For Someone Who

• Loves organising complex projects.

• Notices details that others miss.

• Can manage multiple priorities without losing track.

• Communicates clearly with suppliers and stakeholders.

• Takes ownership rather than waiting for instructions.

• Enjoys solving operational problems.

• Is calm under pressure.

• Thrives in a fast-moving retail environment.

Preferred Experience

Experience in one or more of the following areas:

• Retail marketing

• Project management

• Event production

• Visual merchandising

• Brand operations

• Retail operations

• Creative production

• Experiential marketing

Technical Skills

Experience with some of the following is preferred:

• Canva

• Figma

• Adobe Creative Suite (basic knowledge)

• CapCut or basic video editing

• Airtable, ClickUp, Monday.com, Asana or similar

• Microsoft Excel / Google Sheets

• ChatGPT and AI productivity tools

You don't need to be an expert designer, but you should be comfortable using modern tools to coordinate and produce work efficiently.

What Makes You Successful

You're someone who naturally thinks:

• "Has the supplier confirmed?"

• "Has retail received the materials?"

• "Have we checked the print proof?"

• "Is the installation scheduled?"

• "Is the warehouse ready?"

• "What could go wrong before launch?"

You enjoy bringing order to complexity and ensuring nothing falls through the cracks.

Why Join Us?

You'll have the opportunity to help build one of Singapore's most exciting lifestyle retail businesses from the inside.

You'll work directly with the founder, have real ownership over projects, and help shape retail experiences that thousands of customers interact with every week.

This is an opportunity to build systems, improve processes, and create work that has a visible impact across our stores, products, and customer community.

If you're excited by building something rather than simply maintaining it, we'd love to hear from you.

To apply:
Write us an email to partnerships@owala.sg titled "send me a project" and we will send you an interview project.