Brand Operations Specialist

Key Responsibilities

Project & Marketing Operations Management

• Lead the planning, prioritization, and execution of marketing and creative projects from intake through final delivery.

• Own and maintain the integrated marketing and creative calendar, ensuring alignment across campaigns, product launches, photoshoots, content development, retail programs, PR initiatives, and digital marketing efforts.

• Develop project timelines, manage milestones, coordinate review and approval processes, and ensure on-time execution.

• Identify project risks, resolve bottlenecks, and drive operational efficiency across all stages of execution.

Go-to-Market & Launch Execution

Cross-Functional Leadership & Collaboration

• Serve as the central point of coordination across Marketing, Creative, Ecommerce, Product Development, Sales, Customer Experience, and external partners.

• Facilitate regular status meetings, communicate priorities, track action items, and ensure accountability across teams.

• Balance competing priorities and resources to support business objectives and organizational goals.

Budget, Resource & Vendor Management

• Manage marketing and creative budgets, including forecasting, expense tracking, and resource allocation.

• Monitor agency, production, photography, freelance, event, and vendor expenditures to ensure alignment with approved budgets.

• Oversee purchase orders, invoices, and vendor payments.

• Manage relationships with agencies, photographers, videographers, production partners, freelancers, printers, and packaging vendors, ensuring quality deliverables are completed on time and within budget.

Process Optimization & Operational Excellence

• Develop and maintain project management tools, workflows, and operational processes that improve visibility, collaboration, and efficiency.

• Standardize briefing, review, approval, and launch procedures to support scalability and consistency across teams.

• Recommend and implement systems and tools that enhance project execution and team productivity.

Reporting & Executive Communication

• Provide regular leadership updates on project status, launch readiness, budgets, resource allocation, upcoming milestones, risks, and key decisions.
• Deliver clear reporting and insights that support strategic planning, prioritization, and execution visibility across the organization.