Brand Partnership Manager
Key Responsibilities:
Strategic Alliance Development: Proactively identify, pitch, and build long-term partnerships with global and local consumer brands, financial institutions, digital payment providers, telcos, shopping malls and etc.
Co-Marketing Campaign Management: Lead end-to-end execution of cross-brand promotions and co-marketing campaigns from strategy to marketing collateral deployment and launch.
Commercial Negotiation: Drive commercial terms to secure co-funding, promotional subsidies, sponsorship, and external media placement to maximize MR DIY's marketing ROI.
Cross-Functional Alignment: Work seamlessly with internal stakeholders including Retail Operations, Visual Merchandising, Retail Media, Procurement, Finance, IT and Legal to ensure campaigns run smoothly across all channels.
Loyalty Ecosystem Growth: Partner with external brands to source exclusive perks and privileges for members of loyalty program to drive app downloads and member engagement.
Performance & Data Analytics: Establish campaign KPIs, track performance and deliver post-campaign evaluation reports to optimize future partnership investments.
Requirements:
Minimum 5 years in Partnership Marketing, Strategic Alliances, Brand Partnerships, or Business Development, preferably within Retail and FMCG.
Bachelor’s degree in Marketing, Business Administration, Mass Communications, or a related discipline.
Proven ability to source, negotiate, and execute multi-channel partnership campaigns with measurable commercial impact in the Malaysian consumer market.
Strong negotiation, contract management, and analytical skills with a knack for structuring win-win commercial frameworks.
In-depth knowledge of Malaysia’s retail landscape, consumer trends, consumer banking, and digital payment ecosystems.
Professional fluency in English and Bahasa Melayu (written and spoken).
Proficiency in Mandarin is a strong advantage given stakeholder interactions.
Highly resilient, comfortable working in a fast-paced environment, and skilled at prioritizing multiple high-stakes projects simultaneously.