Brand & Partnerships Manager
About the Role
We are looking for a Brand & Partnerships Manager to shape how KLARRA is seen and experienced — across our content, our events, and our relationships with press, partners, and our most valued customers. This is a hands-on role with meaningful ownership. You will work closely with the Founder/Creative Director and be entrusted to plan, execute, and lead initiatives with a high degree of autonomy. As part of a small and agile team, your ideas and instincts will directly shape the brand.
We're looking for someone with genuine taste — fluent in the language of international fashion and lifestyle brands, with an instinct for what elevated truly looks and sounds like. Someone who can translate that instinct into a campaign narrative on the page, and into a room full of press and VIPs in person. Equally comfortable at a desk writing a campaign narrative and in a room negotiating a partnership or hosting a room full of press and VIPs.
What We Hope You'll Help Us Achieve
- A brand voice and aesthetic that feels elevated, international, and distinctly KLARRA across every touchpoint
- Events and community moments that create genuine excitement and leave a lasting impression beyond the screen
- Partnerships and press relationships that are well-negotiated, mutually valuable, and elevate the brand
- A VIP experience that feels warm, personal, and genuinely valued
What You'll Be Involved In
(1) Campaigns & Brand Experience
- Generate ideas for creative, memorable brand campaigns and in-store or in-cafe experiences
- Develop launch mechanics and activations that create excitement and drive interest
- Bring fresh ideas to the table, original thinking is expected and welcomed
(2) Events & Community
- Plan and lead end-to-end execution of KLARRA events, such as launches, VIP previews, media previews, community activations
- Be the face of the room, comfortable hosting, making introductions, and building genuine rapport with media, VIPs, and partners in person
- Develop the KLARRA VIP customer journey across retail and cafe touchpoints, including exclusive previews, personalised outreach, and appreciation initiatives
- Build real relationships with top customers and press so they feel known, not just marketed to
(3) Partnerships & PR
- Identify and pursue collaboration opportunities aligned with KLARRA's brand — with other labels, F&B partners, media, and KOLs
- Prepare proposals and lead negotiations for partnerships and collaborations, from first pitch to signed terms
- Manage ongoing relationships with press, influencers, and brand partners
(4) Brand Voice & Content Direction
- Copywrite across all touchpoints such as product copy, captions, EDMs, articles, LinkedIn, and isconsistent with KLARRA's tone and voice
- Direct what content gets produced and how it's presented. Knowing what imagery, styling, and formats read as elevated and international rather than generic or trend-driven
- Plan and manage the content and social calendar across Instagram, EDM, and other channels
- Guide photo/video shoots and campaign asset development with a clear point of view on aesthetic direction
- Ensure brand presentation stays consistent and refined across every touchpoint
(5) Operations Manage budgets for events, partnerships, and campaigns
- Manage the relevant calendar and coordinate across retail, cafe, and external parties with clarity and follow-through
- Track what's working, share honest reflections on campaign and event performance
- Other ad-hoc projects as required by the Creative Director
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Who We're Looking For
- Experience Around 4–5 years in brand, PR, communications, or events, ideally at a boutique or luxury-adjacent brand — fashion, lifestyle, hospitality, F&B, or beauty
- Has personally led events end-to-end, from concept through on-the-ground execution
- Has personally negotiated partnerships or collaborations, with a clear example of terms they secured
- Strong writing portfolio — comfortable sharing writing samples across formats (captions, EDM, articles)
Aesthetic & Brand Judgment
- Someone who pays close attention to international fashion and lifestyle brands, and has developed a good sense of what elevated looks like
- Can direct content and imagery choices with confidence, not just execute on brief
- Translates KLARRA's identity into content and experiences that feel fresh, international, and considered
A People Person
- Genuinely enjoys talking to people — media, partners, VIPs — and builds rapport easily and warmly
- Comfortable being the face of the brand in a room, hosting with confidence
- Strong negotiator — able to advocate for KLARRA's interests while building relationships that last
Independent & Accountable
- Comfortable managing their own priorities and following through without reminders
- Proactive, raises ideas and flags issues early
- Approaches work with a strong sense of ownership and accountability for results
Others
- Warm, professional, and emotionally mature
- Collaborative, values mutual respect and a solutions-oriented approach
- Genuinely interested in building a meaningful brand, not just creating beautiful content
- Comfortable in a small, fast-moving, founder-led environment
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At KLARRA, we care deeply about the details, the customer experience, and the long-term journey of building a meaningful brand. If you take pride in doing thoughtful work and are excited to grow alongside a small, passionate team, we would love to hear from you.
Please kindly send in your resume, related documents, writing samples, and expected salary to hr@klarra.com with the subject "Brand & Partnerships Manager". Shortlisted candidates will be contacted for an interview.