Brand Partnerships Manager
Posted Updated
You will build and manage relationships with technology partners, communities, media properties, newsletters, and market thought leaders. You will create and run co-marketing campaigns, webinars, co-branded content, integration launches, and paid engagements. You will assess opportunities, coordinate partner contributions, manage marketplace listings, report on engagement performance, and support brand campaigns and product launches.
Responsibilities
- Drive marketing with external collaborators, including technology partners, communities, and media properties
- Set up and run co-marketing campaigns, joint webinars, co-branded content, and integration launches
- Source paid placements with newsletters, market thought leaders, media sites, and private communities
- Submit and manage marketplace and directory listings
- Evaluate opportunities, experiment with engagements, and report on performance
- Choose appropriate engagement types, from co-marketing to paid placements
- Coordinate partner contributions for social posts, interviews, and campaigns
- Support brand campaign moments and product launches
Requirements
- Product marketing experience
- Relationship management skills
- Experience setting up co-marketing opportunities
- Experience organizing paid sponsorships
- Copywriting skills
- Campaign development skills
- Messaging skills
- Content development skills
- Negotiation skills
- Cost management skills
Benefits
- Remote-first work arrangement