Brand Reputation Manager
The Brand Reputation Manager supervises two FTE specialists, contributes both strategically and operationally, and is accountable to executive management for promoting and protecting the company brand, the group brand, and each individual store. Drawing on data from social media platforms, reputation software, and review sites for customer opinions. The Manager may be required to work with the company’s public relations team or executive management directly.
Duties/Responsibilities
Develops and demonstrates subject matter knowledge:
Understand and be able to execute the role of Social Media Specialist.
Demonstrates knowledge of current trends, technology and best practices in how customers and prospects express their opinions about our business partners and brands.
Manages two headcounts, onboarding them into their roles, providing development opportunities, and regulating workloads for each.
This is a “hands-on” job and is expected to share the workload of the group.
Demonstrates a deep knowledge of core agency service offerings/capabilities.
Actively participate in the recruitment of a third-party reputation firm that provides best-in-class service and technology and can work within the reality of our budget.
Champion analysis/reporting that elevates reputation beyond simple “Google review responses” into a tool that allows Asbury to understand where its reputation is alongside chief competitors and the industry, highlights areas that are underperforming enterprise-wide and predicts patterns in guest behavior or expectations that we can adjust for before they become issues to solve for.
Has a working knowledge of social media copywriting techniques and best practices.
Performs quality work in support of the organizational North Star: "to be the most guest-centric automotive retailer:
Ability to differentiate between negative business feedback vs. potential public relations issue and the ability to escalate accordingly.
Executes responsibilities proactively with professionalism and accountability:
Manage company tools that govern employees, e.g., Dayforce
Demonstrates ability to handle concurrent tasks/projects.
Works within a fast-paced corporate retail environment.
Shows the ability to stay calm in all types of situations.
Shows consistent attention to detail and accuracy.
Presents him/herself professionally in appearance and demeanor.
Shares information, requests, and acknowledgements professionally and clearly:
Coordinates clearly and consistently with other team members involved in marketing projects.
Develops and Maintains client relationships along with vendor and interdepartmental relationships.
Demonstrates excellent communication skills.
Education, Experience and Ability
Bachelor’s degree
In office expectation with ability to WFH one day out of five pending approval
Maintain valid driver’s license and MVR within company policy requirements
Must be able to pass pre-employment screens (background & drug test)
Pay and Recognition:
Weekly pay
Paid holidays & paid time off
Paid training
Stock Awards (select management and front-line team member’s eligible)
Insurance / Retirement:
Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
Up to 12 weeks paid pregnancy leave (disability leave)
Paid Parental Leave
Health savings
Flex spending accounts (tax free)
Short-term and Long-term disability plans
Life Insurance (Whole Life and Term)
401k with company match
Learning, Tuition Assistance and Career Development:
Digital career path tool to assist with career development
Continuous training through Asbury's Internal Learning Management System
Professional growth and development opportunities Additional advantages:
Student loan relief resources
Employee assistance program
Employee discounts on parts and service repairs
Scholarship awards
Opportunities to join our community service initiatives, which includes paid volunteer hours
Aggressive Employee referral program with bonus opportunities
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