Brand Senior Specialist

Job purpose:

Execute and support brand strategy initiatives to ensure consistent messaging, positioning, and visual identity across campaigns and customer touchpoints.

Key accountabilities:

• Support brand strategy implementation.
• Apply brand and messaging frameworks across campaigns.
• Maintain brand guidelines and governance.
• Coordinate with creative and growth teams.
• Track brand performance metrics.
• Support messaging development for launches.

Technical competencies:

• Brand, proposition & messaging strategy – proficient.
• Integrated marketing planning & orchestration – proficient.
• Audience segmentation & insight development – proficient.
• Marketing performance & ROI optimization – basic/proficient.
• Marketing strategy & GTM planning – basic/proficient.

Requirements

Education:
Bachelor’s degree in marketing or business.

Experience:
4–6 years in branding or marketing roles.
Experience applying brand guidelines across channels.
Experience supporting campaign launches.
Experience working with creative and media teams.