pfizer

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Branded Consumer Experiences Strategy Lead (Secondment - 6 Months)

WHY PATIENTS NEED YOU

The Branded Consumer Experiences Strategy Lead will help drive the future-state strategy for Pfizer's branded consumer digital experiences, with a specific focus on brand.com, and translate that strategy into the design, componentry, and operating model needed to bring it to life.

WHAT YOU WILL ACHIEVE

Working alongside an incoming product lead for branded consumer experiences, the secondee will build upon a preliminary strategy for what the future state looks like for our branded consumer digital experiences, finalize the strategy and get signs off, and then partner with UX, product, and delivery teams to make sure the agreed direction is executed with fidelity. The ideal person can hold the big-picture strategic intent and ensure pull through of the strategy into design systems, playbooks, and operating models.

HOW YOU WILL ACHIEVE IT

  • Finalize and socialize the future state of Pfizer's branded consumer digital experiences, securing sign-off on the strategic changes to brand.com sites and how branded experiences show up across our digital consumer ecosystem.

  • Lead conversations with MLR/RC to gain conceptual approval of new branded consumer experiences strategy.

  • Partner with the UX team to pitch and advance a unified design system implementation aligned to the agreed brand.com changes.

  • Support development of the playbook and componentry that bring the brand.com changes to life (design to be led by UX), ensuring everything ladders back to the agreed strategy. Playbook to be finalized within the secondment period.

  • Partner closely with the incoming branded consumer experiences product lead, translating strategy into clear direction the product and delivery teams can build against.

  • Ensure the new brand.com operating model successfully comes to life. This includes triaging incoming brand.com requests that fall outside existing componentry and determining whether a net-new experience or component is needed. Where it is, lead human centered design process to identify net-new experience needs – overseeing research, concepting and componentry design.

  • Establish north stars and KPIs for branded consumer experiences so success is measurable and the experience stays consistent across the brand portfolio.

QUALIFICATIONS

Must-Have

  • Applicant must have a bachelor's degree with at least 8+ years of experience.

  • Experience (10+ years) in digital strategy, experience strategy, product, and/or customer experience, with a proven track record of excellence.

  • Track record of translating strategy into implementation: design systems, playbooks, componentry, or operating models.

  • Deep expertise in human-centered design and journey mapping.

  • Strong partnership skills, especially working across UX, product, and delivery to move from concept to execution.

  • Obsessed with identifying and solving consumer pain points; strong analytical ability to solve the cause, not the symptom.

  • Demonstrated ability to influence senior leaders and colleagues at all levels.

  • Role model for the PFE Values (Courage, Excellence, Equity, Joy).

  • Strong writing, presenting, and influencing skills.

  • Discretion and trustworthiness in dealing with confidential information.

Nice-to-Have

  • Master's degree with at least 7+ years of experience; OR a PhD with 5+ years of experience, OR a MD with 4+ years of experience.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

OTHER JOB DETAILS

  • Last Date to Apply for Job: July 29, 2026

  • Additional Location Information: MA – Cambridge, NY – Pearl River, PA – Collegeville

  • Eligible for Relocation Package – NO

  • Secondment 6 months

  • If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for 12 months or longer, you will be required to turn in your fleet vehicle for the duration of the non-driving secondment. Please refer to the Fleet Policy and Procedures document for more information.

  • There will be no change to your current work location.

  • Position is considered Flexible, and colleagues are expected to comply with Log In For Your Day (LIFYD) requirements at site location (e.g. about 2.5 days a week in office).






This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.




Relocation assistance may be available based on business needs and/or eligibility.




Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.




Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.




EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.




To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.


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