Brands Manager

About the Role

• Develop and execute end-to-end brand strategies that drive growth in market share, visibility, and consumer preference.
  

• Lead 360° marketing campaigns across ATL, BTL, digital, social media, and in-store channels.
  

• Conduct deep consumer and market research to uncover insights that guide brand positioning and communication.
  

• Collaborate with R&D, Supply Chain, and Commercial teams to support product development, packaging upgrades, and innovation projects.
  

• Drive new product launches, from concept development to go-to-market planning and execution.
  

• Work closely with trade marketing and sales teams to develop retail promotional plans, POS materials, and merchandising strategies.
  

• Monitor pricing, distribution, and in-store performance to optimize brand presence and competitiveness.
  

• Analyze brand performance using relevant market data sources, internal sales reports, and consumer feedback.
  

• Track campaign KPIs and report on brand health metrics, ROI, and category performance.
  

• Manage brand budget effectively, ensuring cost efficiency and impactful spend.
  

• Maintain brand identity, ensuring consistent messaging, visual guidelines, and storytelling across all touchpoints.
  

• Manage agency relationships (creative, media, digital) to deliver high-quality brand assets and campaigns.
  

• Support corporate communication and PR activities to strengthen brand reputation.
  

• Identify growth opportunities, consumer trends, and white spaces that can lead to innovation or brand expansion.
  

• Lead cross-functional meetings and present brand updates to senior management.
  

Requirements