Braze Developer & Support

Work Location: Remote - U.S. Based
Duration: Contract (6 Months, potential to extend)
Travel: None (0%)
Status: Exempt

How you will make a difference
We are seeking a versatile developer with proven experience in retail or e-commerce environments. This hybrid role merges deep technical expertise in marketing automation (Braze), front-end web development (ExtJS), and end-to-end marketing campaign management to design, build, and optimize personalized omnichannel customer engagement.

• Campaign Strategy & Management: Oversee the end-to-end lifecycle of marketing campaigns, from strategic ideation and customer segmentation to execution, monitoring, and optimization across digital channels.
• Braze Automation & Execution: Design, develop, and deploy campaigns (email, push, in-app, SMS) using Braze Canvas, Liquid scripting, and dynamic segmentation to target specific retail customer segments.
• ExtJS Front-End Development: Architect, build, and maintain interactive web applications, internal marketing dashboards, and user interfaces using the ExtJS framework to support e-commerce operations and campaign tracking.
• Data Integration & API Management: Integrate and maintain data flows between Braze, ExtJS applications, CDPs, CRMs, POS systems, and e-commerce platforms using REST APIs, JSON, and custom event tracking.
• Analytics & Performance Tuning: Utilize event-based data to create context-aware triggers. Collaborate with analytics teams to evaluate A/B tests, footfall conversion, cart abandonment, and customer KPIs (CLV, retention).
• Cross-Functional Collaboration: Partner with marketing, product, and retail operations teams to align digital campaign engagement with in-store experiences and technical front-end capabilities.