Broker & Trade Marketing Coordinator

DeLallo Foods is seeking a Broker & Trade Marketing Coordinator to support our grocery business throughout the Midwest. Reporting to the Regional Sales Manager (RSM), this role serves as a key link between customers, broker partners, and internal teams, helping ensure sales initiatives, promotional programs, new product launches, and distribution opportunities are executed effectively.

The ideal candidate is highly organized, detail-oriented, and skilled at managing multiple priorities while driving timely follow-through and communication across a fast-paced sales organization.

Key Responsibilities

Sales & Account Support

• Support the Regional Sales Manager with account planning, customer meetings, presentations, and reporting.
• Track customer opportunities, commitments, and key business initiatives.
• Prepare account updates, meeting materials, and follow-up action plans.
• Maintain organized records of customer contacts, account plans, and business activities.

Broker Management

• Communicate priorities, promotional plans, and sales goals & initiatives to broker partners.
• Monitor progress on new-item presentations, distribution opportunities, merchandising efforts, and customer requests.
• Gather broker feedback, execution updates, and market insights, with price performance.
• Coordinate samples, selling materials, presentations, and related support tools.

Trade Marketing & Retail Execution

• Maintain promotional calendars and execution timelines.
• Coordinate approved promotions, displays, seasonal programs, and new product launches.
• Track execution results and identify gaps or issues requiring follow-up.
• Support post-promotion reviews and performance reporting.

Reporting & Market Intelligence

• Maintain sales reports, dashboards, and activity trackers.
• Monitor sales trends, distribution performance, promotional results, and competitive activity.
• Prepare summaries and analyses to support business decisions and regional growth initiatives.