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Primark

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Business Analyst Digital

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Job Description

What you'll do

  • Partner with business stakeholders, product teams, and technology colleagues to gather, analyse, and document detailed business requirements, ensuring solutions align with strategic objectives and customer needs.
  • Facilitate workshops, interviews, and discovery sessions to understand current processes, identify pain points, and define opportunities for digital improvement and innovation.
  • Translate business requirements into clear user stories, process maps, functional specifications, and acceptance criteria that support successful product delivery.
  • Work closely with Product Managers, UX teams, and Engineers throughout the development lifecycle to ensure solutions are delivered as intended and provide measurable business value.
  • Analyse customer journeys, operational processes, and business data to identify trends, inefficiencies, and opportunities to enhance the digital experience.
  • Support Agile delivery teams through backlog refinement, sprint planning, user acceptance testing, and post-implementation reviews to ensure high-quality outcomes.
  • Act as a trusted advisor to stakeholders, providing analysis, recommendations, and insights that help drive informed business and technology decisions.

Skills

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See also

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