Business Analyst
Location: Boston,MA,USA
About Localytics
Localytics is the most powerful analytics and marketing platform for mobile and web applications. It is used by more than 20,000 apps on more than 1.4 billion devices, helping companies such as ESPN, Microsoft, eBay and the New York Times to drive user engagement, loyalty and revenue. The platform allows organizations to gain deep insights into user behaviors, and to create automated marketing programs that drive efficient acquisition of high value users, deeper user engagement, and a personalized in-app experience. Localytics is headquartered in Boston, MA. Investors include Polaris Partners. The Boston Globe recently named Localytics a “Best Place to Work.”
About this Role
With access to more than 1.4 billion devices, Localytics is in a unique position to provide insight and thought leadership into key mobile trends. You will be one of the company’s key contributors in analyzing and evangelizing this information as part of blog posts, benchmark reports, whitepapers, eBooks and other forms of public awareness. Ideally you have a passion for data and can translate large data sets into meaningful trends and research reports. You’ll potentially have worked as a Business Analyst for an Investment Bank, Venture Capital, Private Equity, large corporate or analyst firm or as a management consultant and are looking for your next challenge with a fast-growing tech company. Success in this role can be defined as your research resulting in best practice guides that can be leveraged by customers, or your work being quoted or published in leading business publications such as the Wall Street Journal, CNN, Forbes, and other publications.
Key Responsibilities
- Abstract key findings from a very large dataset within our cloud-based service to highlight mobile industry trends that can be leveraged for external best practice guides and public relations initiatives
- Support key customer analysis projects by summarizing critical mobile usage patterns that can lead to marketing improvements among individual and multiple clients
- Interact closely on various projects with all departments, including marketing, product management, engineering, services, and our executive team
- Provide feedback on key usage patterns to improve our product
- Conduct pricing sensitivity analysis to help improve our pricing strategies
- Identify data usage patterns within our cloud-based service to improve cost structures
- Support other business analysis projects as needed
Skills
- 2+ years of business analysis experience, ideally in management consulting or as a Business Analyst in the tech or investment sectors
- Adept at using relational databases and distributed applications
- Strong analytical, quantitative, and problem solving skills
- Analysis, modeling, and predictive modeling experience using advanced Excel and SQL a big plus
- Previous big data scientist/analyst/business intelligence expertise (e.g. Tableau, SSRS, SAS, SPSS, QlikTech) a plus
- Ability to abstract complex raw data structures into clear logical patterns and clusters that can be leveraged for business-oriented decisions and presentations
- Strong communication and presentation skills both written and verbal including the ability to write blog articles and short reports
Additional Information
- Reports to: Director, Product Marketing
- Department: Marketing
- Location: Boston, MA