Business Analyst Marketing
Salary: £? - ? per year
Requirements:- Proven experience as a Business Analyst, preferably with a focus on marketing.
- Demonstrated ability to work with technical teams to translate complex data requirements into actionable solutions.
- Strong understanding of architecture, data fields, and automated marketing campaigns.
- Experience in leading change management and training initiatives.
- Familiarity with AB testing and campaign analysis.
- Ability to manage risks and ensure alignment between technical execution and business goals.
- Collaborate with technical delivery teams to align architecture with our business objectives.
- Champion the technical details behind data fields for mailing lists and dashboards.
- Facilitate scope revisions and ensure testing aligns with our business needs.
- Manage delivery risks in collaboration with delivery teams.
- Identify automation opportunities in the backlog with engagement managers.
- Act as a subject matter expert to recommend optimal builds for automated campaigns.
- Lead business change as our engagement team adopts new technologies.
- Oversee training and capability development for technology adoption.
- Transition working automation programmes to the G7 lead.
- Serve as a product owner for E-shot, ensuring governance and process adherence.
- Enhance team capability and embed best practices like AB testing.
- Coordinate and integrate campaign analysis into business-as-usual processes.
- Support governance embedding.
- Support
- Marketing
- Product Owner
More:
We are seeking a Business Analyst with marketing expertise for a 3-month contract with a potential immediate start, subject to BPSS checks. The role is largely remote, with one day onsite per month in Coventry, and is offered at a rate of £400-£450 inside IR35. You will work closely with technical specialists and engagement managers to support successful delivery of marketing campaigns, with a focus on automating processes and optimising data architecture.
last updated 34 week of 2026