Business Analyst
Posted Updated
Summary
Bengaluru-based Business Analyst translating legacy marketing campaign workflows, segmentation rules, and customer lifecycle journeys into functional specs, Jira user stories, and localized data schemas for a customer engagement platform migration. Needs 6-9+ years in MarTech/CRM/telecom, with tools like Jira, Braze, Adobe Campaign, and Salesforce Marketing Cloud.
Role Overview
The Business Analyst bridges business marketing strategy and technical engineering by translating legacy campaign logic, customer lifecycle journeys, and segmentation rules into precise technical requirements, user stories, and localized data schemas for the target customer engagement platform.
Key Responsibilities
- Legacy Campaign & Workflow Audit: Deconstruct active campaign workflows, audience segmentation queries, triggering events, and frequency-capping rules from legacy platforms.
- Requirements Engineering: Author comprehensive Functional Specifications Documents (FSDs), acceptance criteria, and detailed Jira user stories for developers and configurators.
- Multi-Market Localization Mapping: Define and govern copy-deck localization matrices across multiple operating countries and bilingual variants (native and English).
- Data Taxonomy & Field Mapping: Partner with data and platform architects to align enterprise data dictionaries, custom attributes, custom events, and purchase objects.
- UAT Facilitation: Create functional test scenarios, assist market leads during business acceptance testing, and manage defect triage.
Required Qualifications & Experience
- Experience: 6-9+ years of business analysis experience within enterprise MarTech, CRM, or telecommunications domains.
- Domain Expertise: Deep understanding of customer lifecycles, telecom subscription events (SIM activations, data usage thresholds, roaming, and auto-recharge), and regulatory opt-in rules such as GDPR.
- Methodologies: Strong experience in Agile/Scrum requirement grooming, user story authoring, and process modeling.
- Platform Knowledge: Prior working knowledge of enterprise marketing platforms such as Braze, Adobe Campaign, and Salesforce Marketing Cloud.
Key Deliverables
- Functional Specifications Document (FSD)
- Multi-market campaign and copy localization matrices
- Enterprise data dictionary and attribute mapping sheets
- UAT test scripts and business scenario catalog
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
