Business Analyst
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Summary
Business Analyst in Mumbai analyzing website/app traffic, customer behavior, and overall business performance for what appears to be a D2C/e-commerce retail business. Builds automated dashboards and MIS reports from Google Analytics, Meta Ads, and Google Ads, consolidating data across retail, supply chain, finance, and marketing using Excel and Tableau/Power BI.
Job Description Business Analyst
Location: Mumbai
Experience: 2–3 years, preferably in D2C/e-commerce
Reporting To: HOD
Key Responsibilities:
- Analyze website/app traffic, customer behavior, and business performance.
- Create automated dashboards and MIS reports for business tracking.
- Extract and analyze data from Google Analytics, Meta Ads, and Google Ads.
- Consolidate data across Retail, Product, Supply Chain, Finance, and Marketing.
- Ensure data accuracy, identify trends, and perform root cause analysis.
- Present actionable insights and recommendations to stakeholders.
Required Skills:
- Advanced Excel and Tableau/Power BI.
- Google Analytics and performance marketing data analysis.
- Dashboard development and multi-source data integration.
- Strong analytical, problem-solving, and communication skills.
- Python/R knowledge is an added advantage.
- D2C, e-commerce, fashion, or retail experience preferred.