Business Analyst
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Summary
Business Analyst focused on audience data for a media company. You will define data capture and segmentation logic, document data flows, and use SQL to support reporting and insights for editorial, product, and advertising teams.
Business Analyst, Media Audience
We're working with a leading media business to appoint a Business Analyst focused on audience data. You'll help define how audience information is captured, segmented and used, supporting editorial, product and advertising teams to make smarter decisions.
What you'll be doing
We're working with a leading media business to appoint a Business Analyst focused on audience data. You'll help define how audience information is captured, segmented and used, supporting editorial, product and advertising teams to make smarter decisions.
What you'll be doing
- Engaging stakeholders across audience, marketing, product and ad sales to capture requirements
- Documenting audience data flows, segmentation logic and identity rules
- Supporting initiatives across first party data, audience platforms and measurement
- Working with data and technology teams to deliver audience reporting and insight capability
- Considering privacy and consent requirements throughout solution design
- Strong Business Analyst background in data, digital or customer focused programs
- Understanding of audience measurement, segmentation or customer data platforms
- Ability to work with data and query it using SQL
- Experience in media, publishing or digital marketing is highly desirable
- Excellent stakeholder management and storytelling skills
To learn more, apply now with your CV and we'll reach out for a confidential chat.