Business Analyst
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Summary
Business Analyst for a 6-month contract at a media organization, focusing on post-campaign reporting. The role involves gathering requirements from sales and ad ops, mapping data sources, and collaborating with data engineers to build reporting outputs using SQL and BI tools to track campaign metrics like reach and conversions.
We're partnering with a well known media organisation to find an experienced Business Analyst for a 6 month contract. You'll join a team responsible for post campaign reporting, helping internal teams and advertisers understand how their campaigns performed across channels.
What you'll be doing
What you'll be doing
- Gathering and documenting reporting requirements from sales, ad operations and client service stakeholders
- Mapping campaign data sources and defining metrics, logic and business rules for post campaign reports
- Working with data engineers and analysts to design, build and test reporting outputs
- Identifying gaps and inconsistencies in campaign data and driving fixes
- Supporting UAT, rollout and adoption of new or improved reporting
- Solid experience as a Business Analyst on data or reporting initiatives
- Strong understanding of campaign metrics such as impressions, reach, frequency and conversions
- Comfort working with SQL and BI tools to validate data
- Background in media, ad tech or marketing analytics is highly regarded
- Confident communicator who can translate commercial needs into clear technical requirements