Business Development Associate

The candidate will have responsibilities across the following functions:

Lead Generation and Follow-up:

• Contact prospective students/customers through calls, emails, and messages.
• Follow up on inquiries and maintain a lead database.
• Qualify leads based on their needs and eligibility.

Counselling and Guidance:

• Understand the student's or client's goals and requirements.
• Explain available courses, programs, or services.
• Recommend suitable options based on individual needs.

Sales and Conversion:

• Convert inquiries into enrollments or sales.
• Present benefits, pricing, and offers effectively.
• Achieve monthly and quarterly sales targets.

Relationship Management:

• Build trust and maintain positive relationships with prospects.
• Address questions, concerns, and objections professionally.
• Provide post-enrollment or post-sale support when required.

Documentation and CRM Management:

• Maintain accurate records of interactions and customer information.
• Update CRM systems regularly.
• Prepare reports on lead status and conversion rates.

Market and Product Knowledge:

• Stay updated on products, courses, competitors, and industry trends.
• Communicate accurate and current information to prospects.

Requirements:

• Strong communication and presentation skills.
• Sales and negotiation abilities.
• Active listening and counselling skills.
• Customer service orientation.
• Time management and organisation.
• CRM and basic computer skills.

Key Performance Indicators (KPIs):

• Number of leads contacted.
• Conversion/enrollment rate.
• Revenue generated.
• Customer satisfaction.
• Follow-up effectiveness.
• Target achievement percentage.