Business Development Director - Respiratory

The Marketing Director is responsible for developing and maintaining referral relationships, increasing facility census, coordinating admissions activities, and serving as a key ambassador for Park Vista within the healthcare community.

Key Responsibilities

• Develop and maintain strong referral relationships with hospitals, physicians, case managers, assisted living communities, and other healthcare partners.
• Drive occupancy growth through strategic marketing and business development efforts.
• Coordinate with admissions and clinical teams to facilitate smooth resident transitions.
• Represent Park Vista at community events, networking functions, and healthcare meetings.
• Conduct facility tours for prospective residents and families.
• Track referral activity, admissions trends, and marketing performance metrics.
• Collaborate with facility leadership to develop and execute marketing strategies.
• Ensure exceptional customer service for residents, families, and referral sources.