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LI DA FOODS PTE. LTD.

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Business Development Executive [CCP for Food Professionals & Associates]

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Business Development Executive

About the Role

AMGD and RETA Social Enterprise are looking for a proactive Business Development Executive to grow our business across food, nutrition, wellness, social impact and community programmes.

You will identify new opportunities, build strategic partnerships and turn our spaces, capabilities and initiatives into marketable products, services and experiences. This role combines commercial thinking, relationship-building and practical use of data and AI tools to support customer acquisition and sustainable revenue growth.

Key Responsibilities

Business Development and Strategic Partnerships

  • Identify and engage potential customers and partners, including corporates, schools, government agencies, social service agencies and brands.
  • Understand stakeholder needs and develop proposals that combine commercial value with our social impact objectives.
  • Prepare corporate proposals, partnership presentations, sponsorship packages and outreach communications.
  • Maintain a structured prospect pipeline, managing enquiries, follow-ups and opportunities through to conversion.

Product, Service and Programme Development

  • Develop marketable packages for corporate meals, catering, dining experiences, workshops, learning journeys and community programmes.
  • Support the development of recurring business opportunities, including subscriptions, corporate programmes and employee benefit offerings.
  • Work with internal teams to assess feasibility, support launches and identify opportunities to improve or scale successful offerings.

Market Research and Customer Acquisition

  • Conduct market research and business environment analysis to identify customer needs, trends, target segments and growth opportunities.
  • Review anonymised customer feedback and purchasing patterns to inform new offerings and improvements.
  • Develop targeted partnership and market activation initiatives to increase customer participation, programme adoption and footfall.

Business Analytics and Digital Tools

  • Use Excel and Microsoft 365 Copilot to analyse sales performance, bestselling products, average order values and customer purchasing patterns.
  • Translate insights into recommendations for kiosk product selection, promotions and new revenue opportunities.
  • Use Google Analytics 4 to assess website traffic, acquisition channels, campaign performance and available online purchase data.
  • Use ChatGPT to organise and synthesise research, summarise anonymised feedback and develop initial proposal and outreach drafts, subject to management review.
  • Maintain data confidentiality and follow approved practices when using digital and AI tools.

Performance Monitoring and Improvement

  • Track business development outcomes, including enquiries, conversions, partnership progress and revenue generated.
  • Prepare regular updates and recommendations to improve commercial viability, customer value and business growth.

Candidate Requirements

  • Relevant experience in business development, corporate sales, partnerships, marketing or a related field.
  • Strong communication, proposal-writing and presentation skills.
  • Ability to understand customer needs and translate ideas into practical commercial offerings.
  • Good analytical skills and confidence working with spreadsheets, sales data and performance reports.
  • Familiarity with Microsoft 365 Copilot, Google Analytics 4 and ChatGPT, or a willingness to develop these capabilities.
  • Strong organisational skills, with the ability to manage multiple opportunities and follow through consistently.
  • A proactive, collaborative approach and an interest in food, wellness, community engagement and inclusive employment.
  • Experience in F&B, hospitality, corporate programmes or social enterprises would be an advantage.

Why Join Us?

Help shape new products, partnerships and experiences while contributing to a business that connects commercial growth with meaningful social impact. You will work across a diverse range of initiatives and see your ideas develop into practical opportunities for customers and communities.

We welcome applicants from diverse backgrounds, including persons with disabilities.

See also

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