Business Development Executive - Field Sales

1. Lead Generation & Prospecting

• Identify prospective customers through field visits, tele calling, referrals, digital leads, local networking, and other approved channels.
  
• Identify potential residential, commercial, SME, and institutional customers.
  
• Develop and maintain a healthy sales pipeline.
  
• Conduct market surveys to identify areas with broadband/fiber connectivity demand.
  
• Identify buildings, apartments, offices, shops, institutions, and commercial establishments with potential for customer acquisition.
  
• Generate referrals through existing customers and local contacts.
  

2. Customer Acquisition & Sales Conversion

• Approach prospective customers and understand their internet connectivity requirements.
  
• Present suitable broadband/fiber internet plans based on customer requirements.
  
• Explain speed options, pricing, installation procedures, offers, terms, and value-added services.
  
• Handle customer objections and provide appropriate responses.
  
• Follow up with prospects until final closure.
  
• Convert qualified leads into new customers.
  
• Ensure accurate communication of product and commercial information to customers.
  

3. Field Sales & Territory Development

• Conduct regular field visits within the assigned territory.
  
• Develop customer networks within assigned locations.
  
• Establish relationships with apartment associations, builders, property managers, local businesses, offices, shops, and institutions.
  
• Identify new buildings and localities with business potential.
  
• Support identification of areas suitable for network expansion.
  
• Maintain regular market coverage as per the assigned plan.
  

4. Sales Target Achievement

• Achieve assigned daily, weekly, and monthly customer acquisition targets.
  
• Achieve assigned revenue and business targets.
  
• Maintain required lead, visit, call, and follow-up activity levels.
  
• Monitor individual conversion performance.
  
• Identify reasons for lead rejection, customer drop-offs, and non-conversion.
  
• Take corrective action to improve sales performance.
  

5. Customer Relationship Management

• Maintain professional relationships with prospective and newly acquired customers.
  
• Respond promptly to customer queries relating to plans, pricing, installation, and service.
  
• Coordinate with relevant internal teams for customer requirements.
  
• Generate customer referrals and repeat business opportunities.
  
• Identify opportunities for upselling and cross-selling applicable services.
  

6. Installation & Activation Coordination

• Collect and verify required customer information and documentation.
  
• Coordinate with the installation/technical team after sales closure.
  
• Follow up on pending installations and activations.
  
• Ensure customers receive timely updates, Regarding installation status.
  
• Escalate installation-related delays or issues to the concerned team.
  

7. Competitor & Market Intelligence

• Monitor competitor plans, pricing, offers, promotions, and market activities.
  
• Identify competitor presence within assigned areas.
  
• Collect customer feedback regarding competitor services.
  
• Share relevant market intelligence with the Sales Manager.
  
• Identify emerging sales opportunities and potential market segments.
  

8. CRM & Documentation

• Update all leads, customer information, follow-ups, and sales status in the prescribed CRM/software.
  
• Maintain accurate records of leads generated, visits conducted, calls made, conversions, and pending opportunities.
  
• Complete required customer documentation and KYC formalities.
  
• Maintain records of pending installations, activations, and follow-ups.
  
• Submit daily, weekly, and monthly activity reports within the prescribed timelines.
  

9. Compliance & Professional Conduct

• Follow company sales processes, policies, pricing guidelines, and approval procedures.
  
• Provide customers with accurate and approved information.
  
• Avoid unauthorized commitments relating to pricing, installation, service, or commercial terms.
  
• Maintain confidentiality of customer and company information.
  
• Follow applicable safety and field-work guidelines.
  

10. Team Coordination

• Coordinate effectively with Sales, Installation, Technical Support, Billing, Customer Service, and other concerned departments.
  
• Participate in sales meetings, reviews, training sessions, and territory planning.
  
• Support team initiatives for achieving overall department objectives.
  

• Generate new customer leads through field visits, cold calls, and local promotions.
  
• Achieve daily, weekly, and monthly sales targets for broadband connections Conduct door-to-door sales, area mapping, and participation in local marketing campaigns.
  
• Explain broadband plans, pricing, and service benefits to potential customers Collect customer information, verify documents, and ensure timely activation of services Coordinate with installation and operations teams for smooth customer onboarding.
  
• Provide post-sales support and resolve customer queries in coordination with the support team.
  
• Track daily sales performance and submit reports to the Team Head.
  

Requirements

Educational Qualification

• Any Graduate / Diploma with relevant sales experience.
  
• Minimum 1 Year with strong communication skills and an interest in sales may also be considered.
  

Experience

• 1–3 years of experience in:
  
• ISP / Broadband / Telecom
  
• Field Sales / Direct Sales / Retail Sales
  
• Business Development
  
• FMCG / Consumer Services
  

Preferred Profile

• Target-oriented and self-motivated.
  
• Energetic and comfortable with field-based sales.
  
• Strong communication and interpersonal skills.
  
• Good local-area knowledge and networking ability.
  
• Ability to handle customer objections and close sales.
  
• Willingness to travel within the assigned territory.
  
• Two-wheeler and valid driving license preferred for field-sales assignments.
  
  
  

Benefits

• Performance-based incentives linked to customer acquisition, revenue generation, and achievement of assigned targets
  
• Statutory Benefits – PF & ESI, as applicable
  
• Career Growth & Internal Promotion Opportunities.
  
• ​Employee Recognition & Rewards for performance