BUSINESS DEVELOPMENT EXECUTIVE (FMCG / HORECA Sales)

About the Role

We are a distribution and retail company specializing in FMCG products, with a strong focus on chocolate and confectionery items. We are seeking a passionate, results-oriented, and highly motivated sales professional to join our Sales team and drive market expansion. You will play a key role in driving sales growth, expanding market share, and building strong client partnerships across the FMCG, retail, and HORECA sectors.

Key Responsibilities:

Sales Growth & Business Development

• Drive new business acquisition and expand existing accounts within FMCG & HORECA channels
• Develop and execute sales strategies to increase market penetration and revenue growth
• Identify new distribution opportunities across supermarkets, convenience stores, F&B outlets, and distributors

Key Account & Client Management

• Build, manage, and grow long-term relationships with key accounts and clients
• Conduct regular client engagements to ensure high levels of customer satisfaction, retention, and account growth
• Manage end-to-end sales process, from prospecting and pipeline management to closing and after-sales support

Sales Performance & Reporting

• Achieve and exceed monthly sales targets, KPIs, and revenue goals
• Monitor sales pipeline, track performance, and provide data-driven sales reports and forecasts
• Recommend actionable strategies to improve sales performance and account growth

Market Intelligence & Strategy

• Analyze market trends, competitor activities, and customer insights
• Identify growth opportunities and contribute to high-impact sales strategies
• Collaborate with marketing and product teams to align on go-to-market plans

Promotions& Product Launches

• Support and execute marketing campaigns, product launches, and promotional events
• Deliver compelling sales presentations, proposals, and product demonstrations

Sales Operations & Administration

• Prepare quotations, proposals, contracts, and sales documentation
• Ensure accurate and timely updates in ERP systems and proper documentation of all sales activities

Job Requirements:

• Diploma or Degree in Business, Marketing, or related field
• Minimum 2–3 years of FMCG / HORECA / B2B sales experience
• Proven track record in sales targets achievement & account management
• Familiarity with retail chains, supermarkets, F&B outlets, hotels, and distribution networks
• Experience in export sales / regional markets is an advantage

Key Skills

• Customer service oriented with excellent interpersonal skills
• Strong sales, negotiation, and closing skills
• Excellent communication and relationship-building abilities
• Ability to manage multiple accounts and sales pipelines
• Self-driven, proactive, and results-oriented mindset
• Strong analytical skills with ability to interpret sales data & market trends
• Comfortable working in a fast-paced, target-driven environment
• Tech Proficiency: Proficiency in Microsoft Office (Excel, PowerPoint, Word); familiarity with ERP systems is a plus.
• Mobility: Possess own vehicle and valid driving license (preferred).

Interested candidates are invited to submit their resume, stating current and expected salary, and availability.