Business Development-Manager, Central America & Caribbean

Key Responsibilities

1. Regional Strategy & Business Planning

• Develop and execute a regional business development plan for Central America and the Caribbean aligned with Boar’s Head Brand’s strategic objectives.
• Identify and prioritize premium markets, channels, and customer segments with the highest growth potential.
• Support setting annual volume and distribution targets for the region and individual markets.
• Monitor market trends, competitor activity, and customer insights to adjust strategy and tactics as needed.

2. Customer & Partner Management

• Build and manage strong relationships with key retailers (modern trade, premium supermarkets, gourmet specialty stores) and foodservice accounts (distributors, hotels, restaurants, cafeterias, etc.).
• Execute joint business planning (JBP) with strategic customers, including assortment, pricing, promotion, service, and merchandising plans.
• Support the negotiation of commercial engagements, including terms, trade investments, and promotional programs, in line with company guidelines.
• Support local retailers, distributors, and importers to ensure proper execution, service levels, and brand standards.

3. Sales Execution & Performance Management

• Drive volume growth, premium distribution, and product availability across the region.
• Track and analyze volume performance and key KPIs by market, channel, and customer.
• Develop and manage regional volume pipelines and new business opportunities.
• Conduct regular business reviews with customers, distributors, brand ambassadors, and internal stakeholders.

4. Retail & Foodservice Activation

• Partner with customers to ensure best-in-class in-store execution (planograms, shelf placement, service, POS materials, sampling, and promotional activities).
• Visit and evaluate all retail locations and key food service outlets to ensure alignment with Boar’s Head Brand standards.
• Identify opportunities for menu placement, concept development, and operator solutions in foodservice.
• Collaborate with Marketing on regional campaigns, trade marketing programs, and brand-building activities.

5. Operational Coordination & Compliance

• Coordinate with internal teams on forecasting, inventory planning, logistics, and service levels to ensure reliable product supply.
• Support the management of importation, regulatory, and labeling requirements in each market, in partnership with internal and external stakeholders.
• Ensure compliance with Boar’s Head Brand policies, including sales policy, brand standards, quality, and food safety requirements.

6. Reporting & Analytics

• Prepare monthly and quarterly business reports summarizing performance, key initiatives, risks, and opportunities.
• Maintain an accurate view of customer and opportunity pipelines, including new accounts and product placements.
• Provide market intelligence and recommendations to senior leadership on regional strategy and resource allocation.

Qualifications

Education

• Bachelor’s degree in Business Administration, Marketing, International Business, or related field required.
• MBA or advanced degree is a plus.

Experience

• 5–8+ years of experience in Sales, Business Development, or Key Account Management, preferably in the food & beverage, CPG, or retail/foodservice sector.
• Proven track record managing pan-regional markets and/or export business, ideally in Central America and the Caribbean.
• Experience working with large retail chains and food service distributors/operators.
• Prior experience with premium brands, value-added products, and elevated consumer experience environments is highly desirable.

Skills & Competencies

• Strong commercial acumen and negotiation skills.
• Demonstrated ability to develop and execute business plans and deliver results.
• Excellent relationship-building and stakeholder management skills.
• Strong analytical and problem-solving capabilities; comfortable working with data and mathematical metrics.
• High level of organization, planning, and project management.
• Ability to work effectively in a matrixed, cross-functional environment.
• Self-starter, hands-on, and comfortable operating with a high degree of autonomy in a regional role.

Language & Travel

• Fluency in English and Spanish required.
• Willingness and ability to travel frequently (40–60%) within Central America, the Caribbean, and to Boar’s Head offices and key events.

Reporting Relationships

• Reports to the Director of International Business Development.
• Direct reports: None initially, but it includes indirect reporting and leadership influence on the Brand Ambassadors at the local level.

Key Performance Indicators (KPIs)

• Volume growth by market and channel.
• Distribution and availability of Boar’s Head Brand products.
• In-store merchandising and execution of successful consumer/shopper-facing events.
• Adherence to trade investment guidelines.
• Execution of joint business plans and brand activation programs.
• Customer satisfaction and strength of strategic partnerships.