About Us

Green Top Farms is a New York-based food service company specializing in farm-fresh meals for enterprise workplace dining and corporate catering. We partner with leading companies to deliver elevated daily dining and hospitality experiences, using seasonal ingredients and thoughtful operations to create consistent, high-quality service at scale.

Our mission is to build a more sustainable and equitable food system, starting by reconnecting consumers and local farmers. We believe the results of strengthening that connection are better nutrition, tastier food, greater social justice, and reduced environmental impacts. Our menus reflect this attention to bringing nutritious, delicious food to those who need it most.

Position Overview

The Business Development Manager is responsible for identifying, pursuing, and securing new enterprise workplace dining and catering accounts to drive Green Top Farms growth and expand our market presence in the New York metro area.

This role combines strategic prospecting, relationship building, and consultative selling to bring new clients into the GTF portfolio, with a focus on our ideal customer profile of enterprise workplace dining accounts and premium corporate catering programs.

We are looking for a candidate who is:

• A results-driven sales professional with a hunter mentality
• Skilled at building relationships with enterprise-level decision-makers, including real estate, tenant services, and workplace experience teams
• Passionate about food, hospitality, and sustainable business
• Strategic in approach with strong presentation and proposal skills

The ideal candidate has a proven track record of closing new business in food service, hospitality, or B2B services, is energized by building partnerships from the ground up, and brings a disciplined approach to pipeline and forecast management.

Responsibilities

New Business Development (55%)

• Identify and pursue new enterprise workplace dining and catering opportunities through prospecting, networking, and industry engagement
• Develop and execute a strategic sales plan to meet and exceed annual new-logo and revenue targets
• Build and manage a robust pipeline of qualified leads and opportunities, with a primary focus on ICP accounts
• Conduct outreach to target companies, real estate managers, developers, and workplace experience teams across the NYC market
• Qualify opportunities against GTF ICP criteria and disqualify misaligned prospects early in the sales cycle

Client Engagement and Consultative Selling (20%)

• Lead discovery conversations to understand prospect needs, budgets, and program goals
• Develop customized proposals, presentations, and tastings in collaboration with culinary and operations teams
• Guide prospects through the sales cycle
• Represent Green Top Farms at industry events, trade shows, and networking functions

Market Intelligence and Strategy (15%)

• Monitor industry trends, competitive landscape, and market opportunities
• Provide feedback to leadership on market positioning, pricing, and service offerings
• Identify strategic partnerships and channels to accelerate growth

Cross-Functional Collaboration and Reporting (10%)

• Partner with Operations, Culinary, and Account Management teams on account transitions and launches
• Maintain accurate records in HubSpot and provide weekly pipeline and forecast reports
• Collaborate with Marketing on lead generation campaigns and brand positioning
• Take on additional responsibilities as needed to support business growth and company priorities