Business Development Manager (FMCG / Retail) | Regional Expansion | Up to $4,500

Salary: Up to $4,500/month
Working Location: North-Central Singapore
Employment Type: Full-time, Permanent
Industry: FMCG / Consumer Products / Household & Baby Care

About the Role

We are seeking a driven Business Development & Sales Manager to lead sales growth, retail expansion and regional business development for an established consumer brand.

The role focuses on Singapore FMCG/retail channels, new business development, and regional distributor expansion across Southeast Asia, with additional opportunities in B2B and institutional channels.

Key Responsibilities

Sales & Business Development

Develop and execute sales and business development strategies to achieve revenue and growth targets.
Identify and secure new customers, retail accounts and distribution channels.
Build and maintain strong relationships with key accounts and channel partners.
Develop proposals, quotations, commercial plans and sales presentations.
Monitor sales performance, market trends and competitor activities.
Identify opportunities to increase product range, sales volume and market share.

Retail & FMCG Channel Development

Manage and grow relationships with retailers, pharmacies, supermarkets, hypermarkets and specialty stores.
Develop plans for product launches, promotions, trade marketing and in-store activations.
Work closely with internal teams to ensure product availability and timely execution of promotions.
Drive account growth through cross-selling, upselling and new product introductions.

Regional Business Development

Identify and evaluate regional distributors, importers and business partners across Southeast Asia.
Develop and maintain distributor relationships in Malaysia, Cambodia and other regional markets.
Negotiate commercial terms, distribution arrangements and business plans with regional partners.
Conduct market research and identify new opportunities for regional expansion.
Undertake regional business travel when required.

B2B / Institutional Business Development

Identify opportunities within B2B, institutional and commercial hygiene channels.
Develop new accounts and partnerships beyond traditional retail channels.
Work with internal product and technical teams to understand customer requirements and recommend suitable solutions.

Project & Commercial Support

Coordinate multiple business development projects and follow up closely on implementation.
Work with marketing and operations teams on campaigns, product availability and customer fulfilment.
Prepare regular sales reports, forecasts and market updates.
Support other commercial initiatives and projects as required.

Requirements

Diploma or Degree in Business, Marketing, Sales, FMCG or a related discipline preferred.
Minimum 5 years of experience in Sales, Business Development, Key Account Management or Channel Development.
Proven experience in FMCG, consumer products, household products, personal care, baby care or related industries.
Strong understanding of the Singapore retail and FMCG landscape.
Experience working with retailers, pharmacies, supermarkets, distributors or channel partners.
Proven track record in new business development and revenue growth.
Experience in regional distributor management or Southeast Asia market development will be highly advantageous.
Strong commercial negotiation, presentation and relationship management skills.
Willing to travel regionally when required.

Good to Have

Experience in household cleaning, hygiene, baby care or consumer healthcare products.
B2B / institutional sales experience.
Existing network of regional distributors or retail partners.
Exposure to trade marketing, digital marketing or e-commerce.

Why Join?

💰 Salary up to $4,500/month
🌏 Opportunity to drive regional business expansion
📈 Hands-on ownership of sales and business development
🤝 Exposure to retail, FMCG, B2B and distributor channels
🚀 Opportunity to grow an established consumer brand into new markets
🏆 Fast-paced and entrepreneurial working environment

📩 Apply Now

Send your updated resume in MS Word format to: Vanessa.chua@crew.sg

Please include:

Current & Expected Salary
Availability / Earliest Start Date
Notice Period (if applicable)

Only shortlisted candidates will be notified.

Vanessa Chua Peng Teng (R25158315)
Recruitment Consultant
CREW by HRnet | HRnet Ventures Pte Ltd
EA Licence No.: 24C2435

Show