Business Development Manager — Mandarin/Cantonese

Senior Helpers Richmond is seeking an approachable, motivated Business Developer to grow awareness of our in-home senior care services and build connections with Chinese-speaking families and community partners.

This position combines local marketing, community outreach, relationship building, and content coordination.

Responsibilities

• Develop and carry out local marketing activities to increase brand awareness and generate inquiries.

• Build relationships with community organizations, senior living communities, and potential referral partners.

• Introduce our services to Mandarin- or Cantonese-speaking seniors and families, and connect inquiries with the office team.

• Coordinate social media content, brochures, and promotional materials in line with Senior Helpers’ brand guidelines.

• Help adapt service information for Chinese-speaking audiences.

• Identify community events, presentation opportunities, and approved brochure placements.

• Track outreach activities, inquiries, and campaign results, and recommend improvements.

Qualifications

• Fluent in spoken English and either Mandarin or Cantonese.

• Chinese reading and writing skills are an asset.

• Experience in marketing, brand promotion, community outreach, or business development preferred.

• Strong communication, organization, and relationship-building skills.

• Comfortable using social media, basic design tools, and spreadsheets.

• Able to travel within Richmond for meetings and community outreach.

• A respectful, compassionate approach to working with seniors and their families.

We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local news.