BUSINESS DEVELOPMENT MANAGER

BUSINESS DEVELOPMENT MANAGER

The Business Development Manager is responsible for driving profitable revenue growth by identifying, developing, and expanding business opportunities within the assigned region. This role focuses on acquiring new customers, strengthening relationships with existing accounts, identifying market opportunities, negotiating agreements, and supporting product commercialization initiatives across retail, grocery, and wholesale channels.

The ideal candidate possesses strong sales, negotiation, category management, and relationship-building skills, along with a deep understanding of the CPG industry, distribution networks, retailer requirements, and consumer trends.

Your responsibilities will be:

• Identify and pursue new business opportunities with retailers, distributors, wholesalers, brokers, and strategic partners.
• Develop and execute account growth strategies to achieve annual sales and profit objectives.
• Expand distribution and market penetration across assigned territories and channels.
• Generate sales leads through industry networking, trade shows, referrals, and market intelligence.
• Build and maintain a robust sales pipeline using CRM tools.
• Establish and maintain strong relationships with buyers, category managers, distributors, and key decision-makers.
• Conduct regular business reviews with customers to evaluate performance and identify growth opportunities.
• Manage customer negotiations, pricing discussions, promotional programs, and annual agreements.
• Ensure high levels of customer satisfaction and long-term account retention.
• Analyze market trends, competitive activity, consumer behavior, and category performance.
• Monitor sales performance, distribution gains, promotional effectiveness, and customer profitability.
• Utilize syndicated data sources such as Circana (IRI), NielsenIQ, SPINS, or retailer-specific reports to identify opportunities.
• Provide recommendations on market expansion strategies.
• Partner with Sales, Marketing, Supply Chain, Finance, and Operations teams to execute commercial plans.
• Support new product introductions and commercialization efforts.
• Coordinate customer forecasts and inventory planning to support demand requirements.
• Collaborate on promotional calendars and retailer marketing programs.
• Develop annual business plans for assigned accounts and territories.
• Maintain accurate sales forecasts and pipeline reports.
• Prepare presentations, sales reviews, and performance updates for leadership.
• Track Key Performance Indicators (KPIs) including revenue, gross margin, distribution, velocity, and market share.