Business Development Manager
Business Development Manager
About Rocket Farms
Where Horticulture Meets Inspiration
Rocket Farms is a leading grower and marketer of year-round premium potted plants and fresh culinary herbs, developing innovative live goods programs for many of the nation's leading grocery, club, and mass retail customers. Combining decades of horticultural expertise with exceptional service, we help retailers create engaging shopping experiences and drive category growth.
Position Summary
Every great customer relationship starts with a single opportunity. As our Business Development Manager, you'll help shape Rocket Farms' future by identifying new customers, expanding our presence within grocery, club, and mass retail, and creating strategic growth opportunities. Through initiative, relationship-building, and innovative solutions, you'll introduce Rocket Farms to new retail partners, increase our brand awareness, and help grow our business for years to come.
Essential Functions (Duties & Responsibilities)
Business Development & Growth
• Partner with the VP of Sales and Marketing to identify and pursue strategic growth opportunities that support sales and profitability objectives within grocery, club, and mass retail.
• Develop new business by securing new retail customers and expanding Rocket Farms' presence across new banners, divisions, and regions.
• Build and maintain a robust sales pipeline through strategic prospecting, networking, industry relationships, and customer engagement.
Customer Acquisition & Relationship Development
• Develop trusted relationships with prospective retail buyers and key decision-makers by presenting innovative plant programs and tailored business solutions.
• Lead customer presentations, business reviews, and sales meetings that communicate Rocket Farms' value and support new business opportunities.
• Successfully transition new customer relationships to long-term account partnerships.
Market Development
• Identify emerging market trends, competitive activity, and customer needs to uncover new business opportunities and strengthen Rocket Farms' market position.
• Represent Rocket Farms at customer meetings, trade shows, and industry events to expand brand awareness and cultivate new business relationships.
Cross-Functional Partnership
• Partner with Operations, Production, Customer Support, Marketing, Supply Chain, and Finance to ensure successful onboarding and execution of new customer programs.
• Collaborate across departments to support a seamless customer experience from initial opportunity through successful launch.
Additional Responsibilities
• Perform other duties as assigned in support of department and company objectives.
Business Travel Requirement
• This role requires approximately 20-25% travel
Compensation: $110 - $150K DOE