Business Development Manager
About URUNN
URUNN is building the world's most personalised digital running coach. Co-founded by Sir Mo Farah and Adam Clarke, alongside 10XU as a co-founding partner, URUNN combines world-class running expertise, technology and personalisation to help runners of all abilities train smarter, achieve their goals and get more from their running.
We're entering an exciting phase of growth, with ambitions to significantly expand our consumer base, commercial partnerships and international presence.
The Role
This is a hands-on new business role for someone who loves opening doors, building relationships and turning opportunities into commercial partnerships. You'll take ownership of developing URUNN's commercial pipeline across both B2B and direct-to-consumer (D2C) growth channels, identifying and securing new partners across sectors including loyalty and rewards, employee wellbeing, healthcare, running events, brands, membership organisations and other strategic distribution channels, while also identifying opportunities to grow D2C reach, engagement and customer adoption.
You'll own opportunities from initial prospecting and outreach through to discovery, proposal development, negotiation, contracting and launch, working closely with URUNN's founders and senior leadership team to help shape commercial strategy and identify new routes to market.
This is primarily a new business role, so we're looking for someone genuinely motivated by building pipeline, winning business and delivering revenue.
Key Responsibilities
Identify and develop new commercial opportunities, B2B and D2C, aligned with URUNN's growth strategy.
Proactively build relationships with prospective partners, clients, sponsors and strategic organisations.
Own the full sales cycle from prospect identification and outreach through discovery, proposal, commercial negotiation, contracting, and launch.
Build and maintain a strong, qualified commercial pipeline and consistently work towards agreed revenue targets.
Develop opportunities across areas including loyalty and rewards, corporate wellbeing, healthcare, running events and races, sports brands, travel, retail, membership organisations and strategic distribution partnerships.
Create compelling, tailored proposals and partnership propositions that demonstrate URUNN's commercial and strategic value.
Develop creative partnership models that drive revenue, brand awareness, user acquisition and engagement.
Identify and secure race and running-community partnerships that strengthen URUNN's presence within the running ecosystem.
Build strong relationships with senior decision-makers and develop new opportunities within strategic accounts.
Work closely with product, marketing, engineering and operations teams to ensure partnerships move successfully from sale through to launch.
Maintain accurate CRM records, pipeline reporting and revenue forecasts.
Monitor the competitive landscape and identify emerging commercial opportunities within running, fitness, wellness and digital health.
Represent URUNN at relevant industry events, conferences, races and partner meetings.
Work closely with the founders and senior leadership team to help shape URUNN's commercial strategy and go-to-market plans.
Support URUNN's expansion into new international markets and identify opportunities to accelerate global growth.
What We're Looking For
We're looking for someone entrepreneurial, commercially ambitious and comfortable operating in a fast-moving environment. You'll ideally have:
Proven experience in business development, sales or strategic partnerships (B2B and/or D2C).
A demonstrable track record of generating new business revenue and converting opportunities into commercial agreements.
Experience managing the full sales cycle, from prospecting through to negotiation and close.
Strong relationship-building skills and confidence communicating with senior decision-makers.
The ability to create compelling commercial proposals and present confidently to prospective partners.
Strong commercial judgement and confidence negotiating pricing and partnership structures.
A proactive, self-starter mentality with the ability to create opportunities rather than wait for them.
Excellent organisation and pipeline-management skills.
An entrepreneurial mindset and willingness to roll up your sleeves in a growing business.
Experience within a startup, scale-up or early-stage business would be advantageous.
Experience within fitness, running, sport, wellness, digital health, loyalty or consumer technology would be advantageous.
A genuine interest in running, fitness, health or sport.
Most importantly, we're looking for someone hungry to build something and who wants their contribution to have a visible impact on the business's growth.
What Success Looks Like
You'll be measured primarily against commercial performance, including:
New revenue generated
Qualified pipeline created
New commercial partnerships secured
Conversion of opportunities through the sales pipeline
Successful partner launches
Growth and development of strategic accounts
Contribution to URUNN's UK and international expansion
Salary & Commission
Base Salary: £45,000 per annum
Annual Revenue Target: TBC
On-Target Bonus: 25% of base salary – £11,250
Additional Commission: TBC — minimum [10]% on qualifying revenue generated above target
Earnings: Uncapped
The commission structure is designed to reward commercial performance directly, meaning exceptional performance results in higher overall earnings. Final revenue targets, commission rates and the point at which revenue is recognised for commission purposes will be confirmed before appointment.
Location
Remote-first, with regular visits to our London office (approximately once per week) and occasional UK/international travel.
Why URUNN?
This isn't a role where you'll simply inherit a list of accounts and maintain existing relationships. You'll have the opportunity to help build the commercial engine behind an ambitious running technology business, shape how we go to market, and create partnerships that could put URUNN in front of millions of runners globally.
We're at an early enough stage for you to make a significant impact, but with the brand, founders, technology and ambition to build something much bigger.
If you're commercially ambitious, love creating opportunities and want to help build the next major brand in running, we'd love to hear from you.