Business Development Manager with French

We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset - no bureaucracy, just bold ideas, creative problem-solving, and a team that genuinely loves what they do. We turn every spark of an idea into a real product - from first concept to full production - and bring smart automation to over 3 million households around the world. From heating, lighting, appliances, curtains, and more - if it runs on electricity, chances are we can automate it. We’ve built over 100 smart devices (and counting!), and everything happens right here at our headquarters in Sofia.
Sounds exciting? Keep reading...

Business Development Manager with French

Your Role

You turn new business opportunities into strong, long-term partnerships and help expand Shelly’s presence across international markets. You identify potential clients, build meaningful relationships, and guide opportunities from the first conversation through to successful collaboration and continued growth.

Responsibilities

• You develop and execute market development strategies that support Shelly’s international growth
• You research new markets, customer segments, and sales channels and identify the strongest commercial opportunities
• You source, approach, and qualify new distributors, retailers, e-commerce partners, installers, system integrators, and B2B clients
• You communicate with French-speaking prospects and clients and build strong, trusted business relationships
• You manage the full business development cycle, from prospecting and discovery to presentations, proposals, negotiations, closing, and onboarding
• You understand each client’s commercial and technical needs and present the most suitable Shelly products and solutions
• You develop new accounts into sustainable, long-term partnerships and identify opportunities for continued growth
• You maintain regular communication with clients, follow up on ongoing opportunities, and ensure a smooth partner experience
• You prepare commercial proposals, negotiate terms, and coordinate agreements with internal stakeholders
• You manage your pipeline, revenue targets, forecasts, and CRM data and keep all information clear and up to date
• You monitor market trends, competitor activity, pricing, and client feedback and use your insights to improve the business development approach
• You work closely with the Marketing, Product, and R&D teams to support client needs and deliver strong commercial offers
• You represent Shelly at client meetings, trade fairs, and industry events and turn new connections into real business opportunities

Requirements

• You bring 3+ years of experience in business development, B2B sales, key account management, or strategic partnerships
• You speak and write French fluently and communicate confidently in English
• You have a proven track record of sourcing new clients, building a healthy sales pipeline, and converting opportunities into revenue
• You understand how to research new markets, identify commercial opportunities, and approach the right decision-makers
• You communicate clearly, build trust quickly, and adapt your approach to different clients and business situations
• You negotiate confidently and manage the full sales cycle, from first contact to agreement and onboarding
• You understand distributor, retail, e-commerce, installer, system integrator, or professional B2B sales channels
• You use CRM tools, forecasts, and commercial data to organise your work and keep your pipeline accurate
• You work independently, take ownership, and stay focused when developing new business opportunities
• You are commercially minded, proactive, and comfortable working in a fast-paced international environment
• You are comfortable travelling for client meetings, partner visits, trade shows, and industry events
• You bring experience in IoT, smart home, consumer electronics, building automation, electrical products, or technology, which is considered a strong advantage

Benefits

Work:
• A welcoming, collaborative team
• Meaningful products and services that people actually use and love
• Learning opportunities to sharpen your skills
• Competitive salary + Performance bonuses
• Modern office in a great location
• Fun team buildings and company events

Lifestyle:
• 26 days of paid annual leave
• Flexible working hours
• Additional health insurance
• Free access to all Shelly devices (yes, you can smarten up your whole home!)
• Multisport Card
• Fully sponsored yearly public transport card

Ready to join the Shelly Revolution?
Let’s build the future of smart living together.
Hit that Apply button — we can’t wait to meet you.

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