1. Job PURPOSE:
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To drive the expansion of
distributor and channel networks for The
Concrete Shop®, a design-led concrete brand by Aarya Precast India Pvt. Ltd., by identifying, approaching, and onboarding high-potential business partners.
The role focuses on building a robust indirect sales ecosystem through
effective market mapping, business opportunity pitching, and partner
acquisition, while ensuring smooth onboarding and initial handholding to
enable long-term partner success, consistent revenue generation, and
strengthened market presence.
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2. ROLE AND RESPONSIBILITIES:
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A. Distributor Acquisition
& Market Hunting
- Identify and target potential distributors,
dealers, and business partners in assigned territories
- Conduct cold visits, market research, and
lead generation activities
- Pitch The Concrete Shop® business model and
partnership opportunity
- Convert prospects into active distributors.
B. Business
Opportunity Pitching
- Present brand value, product portfolio, and
profitability potential to prospects
- Explain investment, margins, and business
scalability to potential partners
- Customize pitches based on market, partner
profile, and location potential
- Handle initial negotiations and onboarding
discussions
C. Channel
Network Expansion
- Develop and execute territory-wise expansion
plans.
- Ensure strong market penetration through
continuous partner onboarding.
- Identify gaps in distribution and
proactively fill them.
- Build a strong pipeline of potential channel
partners.
D. Onboarding
& Initial Handholding
- Support new distributors during onboarding
and initial setup
- Coordinate with internal teams for smooth
launch and first orders
- Ensure clarity on processes, pricing, and
operations
· Enable quick activation of newly acquired
partners.
E. Coordination
& Conversion Support
- Work closely with internal teams for
proposals, pricing, and approvals
- Ensure timely follow-ups with prospects to
close deals
- Maintain a strong conversion ratio from
leads to active partners
- Track and manage the entire acquisition
funnel
F. Reporting
& Performance Tracking
- Maintain records of leads, meetings, and
conversions
- Track territory performance and expansion
progress
- Share market insights, competitor
activities, and partner feedback
- Achieve monthly / quarterly acquisition and
revenue targets.
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3. KRA & KPI
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- Number
of distributors / dealers onboarded
- Conversion ratio (leads to partners)
- Territory expansion and market coverage
- Revenue generated through new channel
partners
- Speed of partner activation
- Pipeline strength and consistency
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4. KNOWLEDGE, TRAINING AND EXPERIENCE REQUIRED FOR JOB
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Education:
· Graduate / Diploma (Business,
Marketing, Architecture, or related field preferred — candidates with
architectural background will be given preference)
Experience:
- Junior Level: 0–2
years (field sales / business development / direct sales)
- Senior Level: 3–7
years (channel expansion / distributor acquisition experience preferred)
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5. COMMUNICATIONS AND RELATIONSHIPS
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Internal: Sales, Marketing, Design, Production, and Management teams.
External: Prospective distributors, dealers, franchise holders, business
owners
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Skills
- Strong pitching and persuasion skills
- Business development & market hunting
mindset
- Negotiation and closing ability
- Confidence in meeting new people and
presenting opportunities
- Follow-up and conversion focus
- Understanding of channel sales models
Salary Range
Based on experience, export exposure, and
performance capability + incentives
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