Business Development Representative (APAC)

Location: KL/APAC

Role: Business Development Representative (APAC)

Department: Sales Department

About

Founded in Hong Kong in early 2017, is an AI-powered business messaging platform that helps companies manage customer conversations across chat, calls and email — all in one place.

Trusted by businesses in over 127 countries and recognized by G2 and SME100, enables fast-growing companies around the world to capture, convert, and retain customers at scale.

We operate as a globally distributed team with employees based around the world, contributing to a diverse and inclusive culture. Join us, and be part of a team that is shaping the future of customer conversation management!

Our Culture

At , we move fast, work smart, and always keep our customers at the heart of what we do. Here's what we stand for:

• Solve Customer Problems: Every effort must solve real customer pain points. No guesswork—just real feedback and clear value!
• The 80/20 Rule: We focus on 20% of actions that create 80% of the value. Simple is powerful—it gets us moving fast.
• 100% Alignment, 80% Accuracy: We aim 100% team alignment and 80% accuracy. Perfect plans can wait—clear goals come first.
• Be Direct: We give honest feedback, and tackle problems head-on. Clarity moves us forward!
• Own It and Support Each Other: We step up, help out, and drive outcomes—together.
• Be AI-First in Everything You Do: We reach for AI first, not as a fallback. Automate the routine—spend your time on judgment and impact!
• Build Human Connections: Work is better when we trust, care, and celebrate wins together. We're a team!

Role Description

You’ll join our APAC Sales team as a Business Development Representative, often the first person a prospect speaks to at . You’ll work the leads assigned to you in our CRM, qualify them using the CHAMP framework, learn what their business is trying to achieve, and work out whether we’re a real fit. When we are, you’ll book a meeting with one of our Account Executives, who takes the deal from there. Expect a fast-paced, high-volume day of calls, emails and WhatsApp outreach. We’re also building outbound in APAC, so experience generating your own pipeline counts. If you want to build a long-term career in sales, this is a strong place to start, with a team that invests in your growth.

Responsibilities

• Qualifying CRM leads with the CHAMP framework and booking meetings for Account Executives.
• Collaborating closely with Sales Executives to drive pipeline growth across APAC regions.
• Creating personalized outreach to multiple stakeholders, including decision-makers and influencers, for key prospects & customer accounts.
• Providing a world-class prospect and customer experience through every interaction, ensuring that they feel understood and valued.
• Becoming a product expert and learning to articulate the value of ’s solutions to potential clients effectively.
• Keeping meticulous records of interactions with leads in our CRM, including progress made, follow-up activities, and next steps.
• Helping to build scalable demand generation campaigns based on data-driven insights and industry best practices.
• Identifying and proposing improvements to optimize results.

Qualifications

• 1+ years of experience in online or inside sales, preferably in B2B SaaS
• Articulate English with a clear and concise spoken and written communication style is essential
• Fluency in Chinese is strongly preferred, ideally both Mandarin and Cantonese
• Comfortable with high-volume daily outreach across calls, email and WhatsApp
• Commitment; a strong desire to pursue a career in sales
• Consistent track record of overachieving
• Empathetic listener and persuasive communicator
• Competitive, resilient, and highly motivated
• A great attitude and love for teamwork
• Experience generating your own pipeline through outbound prospecting is a plus
• Familiarity with lead qualification frameworks, such as CHAMP, is a plus
• While not mandatory but proficiency in other APAC languages, such as Thai, Korean, Japanese or Vietnamese, is a plus

Here's what's in for you

• You will become part of an amazing culture with smart, collaborative teammates who actually care about each other's growth and success.
• You will grow more here than you would anywhere else, that is a promise.
• Virtual events like talent shows, Among Us nights, and online game sessions to keep the fun going, no matter where you are!
• We offer a highly competitive compensation package.
• Flexible working environment and working hours that fit your lifestyle, wherever you're based.