Business Development Representative

We are seeking a highly motivated and results-oriented Business Development Representative (BDR) to join our growing team, focusing on the [Industry Segment] market across the USA and Canada.

In this role, you will be responsible for sourcing new sales opportunities and nurturing market-qualified leads into qualified sales opportunities, ultimately contributing to Fujitsu's growth and success in the [Industry Segment] market. You will act as a key bridge between marketing and sales, ensuring a seamless transition of leads and maximizing conversion rates.

Responsibilities:

• Lead Qualification & Nurturing:
• Receive and qualify market-qualified leads (MQLs) from marketing campaigns and other sources.
• Proactively engage with leads through phone, email, and other communication channels to understand their business needs and challenges.
• Nurture leads through targeted content, personalized communication, and strategic follow-up.
• Identify key decision-makers and influencers within target organizations.
• Opportunity Generation:
• Conduct thorough discovery calls to identify customer pain points and business requirements.
• Articulate the value proposition of Fujitsu's services and consulting capabilities, specifically as they relate to the [Industry Segment].
• Effectively communicate how Fujitsu can address customer challenges and achieve their business goals.
• Qualify leads based on BANT criteria (Budget, Authority, Need, Timeline).
• Schedule qualified meetings and demos for Account Executives.
• Industry Knowledge & Market Awareness:
• Develop a strong understanding of the [Industry Segment] market, including key trends, challenges, and opportunities.
• Stay informed about Fujitsu's service offerings and consulting capabilities relevant to the [Industry Segment].
• Maintain a working knowledge of competitor landscape and offerings.
• Sales Process & Reporting:
• Maintain accurate and up-to-date records of all activities and interactions in CRM (e.g., Salesforce).
• Track and report on key performance indicators (KPIs) related to lead qualification and opportunity generation.
• Collaborate with marketing and sales teams to optimize lead generation and nurturing strategies.
• Provide feedback to marketing on lead quality and campaign effectiveness.

Qualifications:

• Bachelor’s degree in business administration or a related field.
• 1-3 years of experience in a business development, sales, or marketing role, preferably in the technology or consulting industry.
• Proven track record of successfully qualifying leads and generating sales opportunities.
• Excellent communication, interpersonal, and presentation skills.
• Ability to understand and articulate complex business and technical concepts.
• Strong understanding of the [Industry Segment] market and its specific challenges (e.g., regulations, technology adoption, competitive landscape).
• Ability to build rapport and establish relationships with potential customers.
• Energetic, self-motivated, and results-oriented with a strong work ethic.
• Proficiency in CRM software (e.g., Salesforce) and other sales and marketing tools.
• Ability to work independently and as part of a team.
• Fluency in English is required; French language skills are an asset.
• Must be eligible to work in the USA and Canada.

Preferred Qualifications:

• Experience selling services and consulting capabilities.
• Specific experience within the [Industry Segment] market.
• Technical background or understanding of relevant technologies.

Benefits:

Fujitsu offers a competitive salary and benefits package, including health insurance, paid time off, and professional development opportunities.

Flexibility, Diversity and Inclusion

Fujitsu has been recognised as a Disability Confident Leader by the Department of Work and Pensions. This is in recognition of our commitment to recruiting, retaining and employing people with disabilities. As a Disability Confident Leader, we offer a guaranteed interview to all candidates with disabilities who meet the essential criteria for a role, and are experienced at making reasonable adjustments to the recruitment process. Please let me know if you would like further information.

We want the best people on our team, so we welcome and encourage applications from people with a diverse variety of experiences, backgrounds, sexualities and gender identities. We are committed to equality of opportunity for all so even if you think you don’t meet all the criteria, we would still love to hear from you. Our roles may demand some travel and flexibility to meet clients and to drive performance, but we have a culture of respect for professional and private commitments.

Fujitsu: Empowering human difference