Business Development Representative - Midlands

Blair Cato Pickren Casterline is a leading real estate law firm shaping the future of real estate across South Carolina and beyond. With offices throughout the state, our attorneys and staff play an active role in influencing real estate law at the local, state, and national levels, partnering with homeowners, builders, lenders, investors, and relocation companies on every facet of the transaction.

What sets Blair Cato apart is our people. Our attorneys serve on key industry committees, and our teams work closely together to deliver closings that are efficient, well-coordinated, and client-focused. We've managed thousands of transactions, but we still bring the same individualized attention and commitment to service to every file.

If you're looking to grow your career with a firm that values collaboration, professional development, and meaningful impact in the real estate community, Blair Cato is the place to be. Join us and help shape the future of real estate in South Carolina.

The Business Development Representative supports the firm's growth by building and maintaining referral relationships with real estate agents, lenders, and builders, representing Blair Cato in the community, and driving new business opportunities through consistent outreach, networking, and strategic collaboration.

This role serves as a key external ambassador for the firm. The Business Development Representative is responsible for generating leads, nurturing referral partner relationships, managing the sales pipeline, and representing Blair Cato at industry events and in the community.

This role works closely with attorneys and the marketing team to align business development efforts with firm-wide goals, consistently tracking progress toward pipeline and sales objectives.

This position is an exempt, relationship-driven role that requires strong communication skills, self-motivation, and the ability to represent the firm's brand professionally across the community.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Referral Relationship Management

• Conduct regular in-person meetings with real estate agents, lenders, and builders to build and maintain referral relationships.

• Maintain consistent weekly touchpoints through calls, texts, emails, social media, and follow-ups.

• Perform office drop-ins at real estate offices to strengthen partnerships and distribute marketing materials.

Events & Community Engagement

• Attend networking events such as broker open houses, board meetings, association events, and industry gatherings.

• Manage RSVPs, invitations, and pre-event research for Blair Cato-hosted functions.

• Represent the firm's brand with professionalism in all in-person and online interactions.

Pipeline Management & Reporting

• Maintain and update the CRM system daily, tracking all activities, interactions, and pipeline movement.

• Track progress toward weekly, monthly, and firm-wide sales goals and adjust strategies as needed.

Digital & Social Presence

• Engage professionally with industry contacts through LinkedIn, Facebook, and Instagram.

Collaboration & Professional Development

• Collaborate with attorneys and the marketing team to maximize business opportunities.

• Participate in monthly performance reviews and ongoing sales training or development activities.

• Relationship Building & Networking

• Communication

• Self-Motivation & Results Orientation

• Organization & Time Management

• Attention to Detail

• CRM & Pipeline Management

• Collaboration

• Professionalism & Brand Representation

• Adaptability

This position has no supervisory responsibility.

Combination of office environment and frequent fieldwork at partner offices, industry events, and community functions.

May lift up to 20 lbs. Requires regular local travel, including standing and walking at events and office visits.

Frequent local and regional travel required to visit referral partners, attend industry events, and represent the firm across Blair Cato's South Carolina offices. Some evening or weekend travel should be expected for hosted or industry events.

• 1–3 years of experience in business development, sales, or marketing

• Strong verbal and written communication and client relationship skills

• Proficiency in CRM software and Microsoft Office Suite

• Bachelor's degree in Business, Marketing, Communications, or a related field

• Real estate industry experience

• Prior experience working with referral-based or relationship-driven sales models

Your employment with Blair Cato Pickren Casterline, LLC is at will. This means your employment is for an indefinite period of time and is subject to termination by you or Blair Cato Pickren Casterline, LLC, with or without cause, with or without notice, and at any time. Nothing in this policy or any other policy of Blair Cato Pickren Casterline, LLC shall be interpreted to eliminate or modify the at-will employment status of its employees.

The at-will employment status of an employee of Blair Cato Pickren Casterline, LLC may be modified only in a written employment agreement signed by the CEO or COO.

It is the policy of Blair Cato Pickren Casterline, LLC to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required for this role. Duties may change at any time with or without notice.